Sweden has featured on the news a lot over the past few years. Gang-related crime has plagued many of the country’s largest cities. The impact of Sweden joining NATO has also been heavily discussed. There was even the countries markedly different approach to managing Covid. With international news organisations covering these topics and more, the world is watching.
This seminar looked at how much this has actually impacted the nation’s image and reputation as a safe, stable and peaceful country?’ How is it affecting the country’s prospects for business? And what impact is there for inward investment, tourism, and the recruitment of international top talent? Also what role have the media themselves played in all this?
This is your unique opportunity to learn from experts in business, place branding, and marketing in a very special place branding seminar.
On the panel were Nils Persson of VISIT SWEDEN, Jaani Heinonen of the Swedish inward investment organisation BUSINESS SWEDEN, Dr. Lin Lerpold, PhD, of the Stockholm School of Economics, Sofia Bard of the SWEDISH INSTITUTE, Patrik Andersson of BUSINESS REGION GOTHENBURG and our own Julian Stubbs founder of UP THERE, EVERYWHERE.
The session was moderated by Maddy Savage, BBC FREELANCE JOURNALIST.
To watch the full seminar, click here: https://page.upthereeverywhere.com/place-branding-valentines-special-seminar