Walgreens Is Pitching Advertisers a Data Clean Room [Video]

Post author By Curator
Post date June 11, 2025

Walgreens is working with LiveRamp to give its advertisers hands-on access to data from its 101 million loyalty program members.

Through the partnership, Walgreens Advertising Group—or WAG—is offering a clean room solution that lets advertisers target customized groups of Walgreens customers across walled gardens and the open web. Advertisers can then connect that targeting data back to Walgreen’s sales data, giving a clearer picture of which ads work.

Using LiveRamp’s conversion APIs, advertisers can see “real incremental sales—not attributed sales—on over 450 offsite platforms,” said Abishake Subramanian, group vp of customer marketing and media monetization at Walgreens.

WAG is one of many retail media networks partnering with tech companies to improve their pitch to advertisers as the retail media landscape gets more crowded and more competitive.

“For advertisers to want to continue to spend money—or spend money in the first place—they should have access [to] and understanding of who they’re targeting, why they’re targeting them, and the effectiveness,” …

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How to Effectively Understand and Leverage Your Data with Jon Torrey of Searchlight Advertising [Video]

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Even when you’re utilizing a high-level CRM system, there’s a lot of manual data entry that service businesses do every day, whether it be through your technicians or your administrative team… and in reality, that data isn’t always correct!If you can’t properly attribute revenue to your marketing efforts, you’re making decisions based on inaccurate data, leading to mistakes and potential loss of leads and revenue.But have no fear! Jonathan Torrey is here. Jon is the Director of Marketing and Partnerships at Searchlight Advertising, a company that’s connecting data to help contractors and other service businesses improve their revenue flow.Join us as we talk with Jonathan about the importance of understanding your business’s data and knowing your exact ROI from digital marketing. In this episode we discuss:● Most common data problems and opportunities for service businesses ● How to effectively and efficiently understand and leverage your data to increase your profits and maximize your lead conversion.● The best marketing solution for contractorsTo view the full episode, click here: https://www.servicebusinessmastery.com/Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast...Listen on Spotify - https://open.spotify.com/show/0MVtXdF...Listen on Google Podcasts - https://podcasts.google.com/feed/aHR0...Listen on iheart radio - https://www.iheart.com/podcast/269-se...Listen on Stitcher - https://www.stitcher.com/show/service...Listen on Amazon Music - https://music.amazon.com/podcasts/26c...Listen on Deezer - https://www.deezer.com/us/show/766302#Marketing #digitalmarketing #hvac