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Entrepreneurship

Walex Expands Leadership Team With Marketing Manager [Video]

Walex, a leader in commercial, RV and Marine sanitation solutions, announced the appointment of Kristopher Johnson as its new marketing manager.

With a wealth of experience in product marketing, digital strategy and branding, Johnson joined Walex to enhance further the company’s customer relationships, brand positioning and marketing initiatives, the company said in a release.

Johnson

“We are excited to welcome Kristopher to Walex,” said RV & Marine Sales Manager Tony Butler. “His strong background in marketing strategy and innovative approach will be instrumental in expanding our reach in the RV and marine markets. Kristopher’s leadership will help drive product awareness and align with our long-term brand vision.”

As marketing manager, Johnson will lead the development of company-wide brand and product marketing strategies, executing multi-platform campaigns that build upon Walex’s established reputation. His experience in both B2B and B2C marketing will ensure that Walex’s product lines retain their premium status while expanding …

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Entrepreneurship

Starting a Business [Video]

Starting a business can be one the most exciting things you'll do in life. It can also be the scariest. According to the latest statistics on the percentage of businesses that fail in the United States, we see that of the 678,135 new businesses that were started in 2015, more than one-fifth (20.4 percent) closed after their first year in operation.The percentage of businesses that fail increases to 30.9 percent in the second year and 38.6 percent in the third year. By the fifth year in 2020, the new business failure rate reaches 50.0 percent. Needless to say, it's hard! The ones that succeed do so not only because they work hard and get lucky. These entrepreneurs spend an immense amount of time creating a plan and execution strategy. It takes a lot of discipline to overcome the challenges. In this episode I'll discuss the basic questions you want to ask yourself when starting a business.