VSA Partners launches Design for Better: A sketchpad for rethinking brand designs for the fun of it [Video]
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Entrepreneurship

VSA Partners launches Design for Better: A sketchpad for rethinking brand designs for the fun of it [Video]

CHICAGO, USA – VSA Partners, a leading strategy and creative agency, has launched Design4Better, a new initiative that reimagines creative brand designs not just for clients or pitches, but for the pure joy of design.

This new initiative from the Chicago-based strategy and creative agency allows creatives to really stretch their design muscles. Design4Better opens the floor to speculative redesigns of beloved brands like Delta Air Lines, SoccerBible, and Dick’s Sporting Goods. No constraints, no rules – just pure, unfiltered design thinking.

“For most creatives, design is a lifestyle,” says Curt Schreiber, Chief Creative Officer at VSA Partners. “We’re constantly thinking of how branding could be clearer, smarter, more intentional. Design4Better just puts that natural instinct on display.”

What sets Design4Better apart is its dual identity. It’s both an evolving digital gallery and a creative incubator. Not only can users browse through rebranded classics but they can also submit suggestions, becoming part of a cycle of creative dialogue and inspiration.

“We make …

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PCI students launch businesses and give back to community – PortageOnline.com [Video]
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Entrepreneurship

PCI students launch businesses and give back to community - PortageOnline.com [Video]

Students in the applied commerce program at Portage Collegiate Institute showcased their business ventures last week after a semester of hard work. The event featured student-run companies offering everything from custom apparel and cleaning services to marketing strategies and community-focused food programs. Gavin Taylor, who teaches applied commerce at PCI, says the event gives students a real taste of entrepreneurship. Weve got some students selling lip gloss, bracelets, snacks, social media marketing services, house cleaning, clothing, lots of variety, notes Taylor. Each visitor acts as a judge, receiving ten $1,000 PCI Bucks to invest in their favourite student businesses. Though friendly, the competition is designed to simulate real-world decision-making and customer engagement. googletag.cmd.push(function() { if($(document).width()

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