DETROIT – Visit Detroit and Jeep are the new front-of-shirt sponsors for Juventus, a professional football club based in Turin, Italy, as part of a multi-year agreement.
Jeep, which is owned by Stellantis, the automaker that was formed by the Fiat Chrysler and PSA Group merger in 2021, is a returning sponsor, while Visit Detroit is a new one. Jeep served as Juventus’ primary front-of-shirt sponsor from 2012 to 2024.
Visit Detroit, which is a marketing organization for the city of Detroit and Wayne, Oakland, and Macomb counties, is the first active convention and visitors bureau to secure front-of-shirt branding for a …