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CANNES, France—On stage at the Debussy Theatre on the first day of the Cannes Lions International Festival of Creativity, Visa CMO Lynne Biggar announced that the company is doubling down on its sensory branding (meaning a consumer will hear a sound, see an animation or feel a phone vibration when their transaction completes).
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Liz Goodgold is a monthly contributor to Morning Break.
Its a part of the Black Restaurant Accelerator Program which has helped dozens of black entrepreneurs jump-start their businesses and give them the tools they need for long-term success.
This vlog contains an auto-curated collection of videos which may not always reflect our opinions and/or practices.
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