Did you know it’s 6 to 7 times more expensive to attract a new customer than it is to keep an existing one?
Now I’m not saying attracting new customers isn’t worthwhile, because it is. But what that stat really suggests, is that while you’re waiting for new customers to find you, you have an untapped opportunity right at your fingertips—the list of contacts you already have.
How you can get more revenue out of the people already on your contact list?