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Entrepreneurship

[Video] Turn Your Contact List into Cash [Video]

Did you know it’s 6 to 7 times more expensive to attract a new customer than it is to keep an existing one?

Now I’m not saying attracting new customers isn’t worthwhile, because it is. But what that stat really suggests, is that while you’re waiting for new customers to find you, you have an untapped opportunity right at your fingertips—the list of contacts you already have.

How you can get more revenue out of the people already on your contact list?

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Categories
Entrepreneurship

The One-Hour-a-Week LinkedIn Strategy Every CEO Needs with Brandon Lee [Video]

Most CEOs are missing out on millions in potential revenue simply because they’re invisible online. In this episode, branding and LinkedIn expert Brandon Lee joins Alice Heiman to reveal how CEOs can build their reputation, attract sales opportunities, and grow their business in just one hour a week.Brandon shares how he learned—through failure—that traditional sales methods no longer work, and why personal branding is the new demand generation. Learn the five biggest myths CEOs believe about LinkedIn, why neglecting your online presence is costing your company, and exactly what to do to fix it.👉 If you're a CEO looking to drive more revenue without cold calls or spammy outreach, this episode is a must-listen!