VIROQUA, Wis. (WKBT) — Vernon Memorial Healthcare has officially rebranded as “Vernon Health.”
Vernon Health announced the rebrand in a release Wednesday. The two-year rebranding process incorporated input from patients, staff, and community members.
“This rebrand is more than a new name and logo—it’s a reflection of who we are and where we’re going,” said David Hartberg, CEO of Vernon Health.
The organization is expanding services, welcoming new clinicians, and investing in advanced technologies, per their release. A community celebration is planned for September 3, 2025, at the Viroqua Campus.
Community members will see a gradual transition to the new branding on marketing materials and digital platforms in the coming months.
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