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This transcript has been generated with AI and has not been checked for accuracy.
Mary0:00:00Something that businesses take for granted, that they need to stop taking for granted right thisminute, is that if you confuse, you lose. People do not buy the products that are communicated themost cleverly. They buy the products that are communicated the clearest. Donald Miller says this aspart of StoryBrand. If you are not, you will lose every single time, and …