No matter what type of business you are, you want to allow your prospects an opportunity to try out your products or memberships prior to committing to the purchase. Everyone’s end goal is to drive prospect contacts to become customer contacts.
This automation email series, which is a recipe, gives you the option to put information in front of your prospects through a series. Making sure that they are able to learn about what you have to offer and make a timely decision to convert to the customer list & growth stage.
There are iterations that you can develop on this automation, as well. Think about how you apply the customer journey to your business and paths will start to come to mind! Maybe when they enter the automation, you create a deal in your Prospects pipeline. Or you add a series of tags based on how they are flowing through these emails.
You can also begin to collect more information from them throughout this series, building their custom fields and contact profile.
#CustomerExperienceAutomation #MarketingAutomation #Recipes
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