Unlock the True Power of Branding | Visibility, Influence & Impact Mini Episode
In this week’s mini-episode of the Visibility, Influence, and Impact Podcast, we dive into the true essence of branding. It’s not just about colours and fonts; it’s about the emotions you evoke in people.
While most people think about branding in terms of colours and fonts, branding is about how you make people feel. Branding is about creating a set of expectations for your audience so that every time they encounter your brand, they know what they are going to get and when you deliver that consistently and cohesively, people trust you.
Why are we pursuing trust in all things marketing? Because we want people to feel safe.
Safety is an innate human need and when we talk about subconscious marketing, this element of making people feel safe is at the core of everything we do.
What …