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Think marketing automation and automated customer journeys come to mind. And why not? They are perfect for engaging, converting, and retaining customers at scale.
67% of marketers use them. Most marketing automation tools use drag-and-drop customer journey automation builders to make it easy. Are the results worth it in terms of performance and efficiency? You bet!
However, automated journey builders cannot independently identify customer needs and expectations. Well, at least not yet!
The problem is that 29.6% of brands don’t have a clear view of the customer journey. This limits the value they can get out of marketing automation. So before implementing it, why not go on your journey into your customers’ minds?
It’ll help you understand the emotions and decision-making patterns that drive purchase decisions. Get this right, and your ROI from marketing automation will soar to a whole new level.
In this blog, you’ll learn how to map customer journeys and build effective marketing …
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