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Entrepreneurship

Understanding Customer Journeys in Marketing Automation [Video]

Think marketing automation and automated customer journeys come to mind. And why not? They are perfect for engaging, converting, and retaining customers at scale.

67% of marketers use them. Most marketing automation tools use drag-and-drop customer journey automation builders to make it easy. Are the results worth it in terms of performance and efficiency? You bet!

However, automated journey builders cannot independently identify customer needs and expectations. Well, at least not yet! 

The problem is that 29.6% of brands don’t have a clear view of the customer journey. This limits the value they can get out of marketing automation. So before implementing it, why not go on your journey into your customers’ minds?

It’ll help you understand the emotions and decision-making patterns that drive purchase decisions. Get this right, and your ROI from marketing automation will soar to a whole new level.

In this blog, you’ll learn how to map customer journeys and build effective marketing …

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Entrepreneurship

Flutterwave Launches Virtual Workshop to Bolster Tech Skills Among African Youth [Video]

Flutterwave, a prominent African fintech firm, has introduced a two-day virtual training program aimed at equipping young Africans with practical expertise for careers in technology. The Accelerate Workshop, scheduled for April 26 and May 3, 2025, targets university students, recent graduates, and early-career professionals across the continent, offering sessions in

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Entrepreneurship

618 Washington Street, Miles City, MT (MLS #401014) [Video]

618 Washington Street, Miles City, MT Other, High-visibility. Multiple income streams. Unlimited potential. This Main Street property includes a 2 bed / 1 bath home with basement and a large shop with space for 3+ vehicles. Perfect for an investor or business owner looking for strong exposure and solid returns.Use the shop for your businessauto, retail, storage, tradesor rent it out. The house can bring rental income or can be used for staff or office space.Prime Main Street frontage unbeatable exposure Detached shop with garage door, 3+ vehicle capacity Residential home ready to repurpose and rent. Great for live/work setups, business use, or pure rental income Flexible GC zoningWhether you're starting a business, expanding your portfolio, or just need storage with upsidethis property delivers. Bring your ideas, energy and this will be a dream come true.Call nowopportunities like this move fast.(MLS #401014)