ApartmentGeofencing.com launches innovative campaign to help shift brand of apartment community in Alexandria, VA
ANNAPOLIS, Md., Dec. 13, 2022 /PRNewswire/ — Every multifamily marketer is familiar with the challenge of repositioning an apartment that’s gone through a major renovation or name change. Not only does public perception need to be shifted, but every piece of marketing collateral needs to be updated too. It’s a big project, even for the most seasoned of apartment marketers. When Bozzuto, one of the top-rated property management companies in the country, faced this challenge, they turned to ApartmentGeofencing.com to create an innovative branding and awareness campaign.
Bozzuto was tasked with a unique project of repositioning a former office building into a luxury apartment community – Park + Ford, located in Alexandria, VA. How could Bozzuto spread the word about this newly branded space?
“With a project like this, …