On today’s episode of the podcast, Chris Yano and MAX Service Group’s Matt Tyner discuss the art of branding, LSA, PPC, SEO, and what home services contractors should expect in 2023
00:00 Intro
6:02 How did you get in the trades?
12:33 From your prospective what is the most important thing these contractors HAVE to pay attention to in regards to brand?
22:24 From your perspective what is the best way to manage these LSA practices for the best outcome?
28:13 Do you have different strategies for mobile and desktop?
33:23 What are your thoughts on how you would measure success with your paid ads?
46:37 What do you guys look at to get the average cost per booked call?
56:34 What are your thoughts on social media marketing?
1:04:03 What are you talk about when you say show humanity?
1:12:22 How do people get in contact with you?
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instagram: https://www.instagram.com/matthewtyner/
Facebook: https://www.facebook.com/MatthewRTyner/about_work_and_education
LinkedIn: https://www.linkedin.com/in/matthewtyner/
Twitter: https://twitter.com/MatthewTyner
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00:00 Intro
6:02 How did you get in the trades?
12:33 From your prospective what is the most important thing these contractors HAVE to pay attention to in regards to brand?
22:24 From your perspective what is the best way to manage these LSA practices for the best outcome?
28:13 Do you have different strategies for mobile and desktop?
33:23 What are your thoughts on how you would measure success with your paid ads?
46:37 What do you guys look at to get the average cost per booked call?
56:34 What are your thoughts on social media marketing?
1:04:03 What are you talk about when you say show humanity?
1:12:22 How do people get in contact with you?
——
We are the PREMIER home services podcast! To The Point Home Services Podcast exists to help everyone in the trades learn how to grow and succeed with their business.
Every Tuesday, host Chris Yano (CEO of RYNO Strategic Solutions) joins a special guest to talk about what’s hot in the industry, give FREE takeaways that you can implement in your business, chat about current industry trends and topics, and so much more! Featuring high-profile guests ranging from Ken Goodrich and Terry Nicholson to names like Mike Tyson, Roy Williams, and Jim Abrams, we have a lot of fun and deliver simple, clear advice that will help you grow.
Whether you’re a new technician just starting their career or a veteran owner of a trades company, there’s something here for everyone! We discuss marketing strategies, new technology, financial planning advice, organizational excellence, and touch on many basic and advanced principles of business success that we hope will push you to the next level. From plumbing and HVAC to electrical, roofing, and more, we invite you to join us each week to hear from industry experts, laugh, and learn.
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