A recent study by the National Association of Realtors found that lead conversion rates vary greatly across real estate agents, with about 25% of agents generating 75% of all leads.
There are a number of reasons for this discrepancy, but two primary factors are the quality of the agent’s lead conversion process and the quality of their leads.
Lead conversion processes can be improved by using effective online marketing techniques, such as search engine optimization (SEO), pay-per-click advertising (PPC), and social media marketing. And while not all leads are created equal,agents who invest in high-quality leads through services like HomeLight are more likely to experience higher conversion rates.
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