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Entrepreneurship

TikTok adds new marketing insights for SMBs [Video]

TikTok updated its guidance for SMBs looking to use the platform for marketing purposes.

In a ‘Behind the Business‘ series, the company features tips and tricks from small business owners on how to use the app for advertising.

Paul Bamba the founder of gym Trifecta Strong, shared his advice on whether SMBs should join the app in the first place while Dana Pollack, owner of Dana’s Bakery speaks about how to post on the app.

The different video clips are only around a minute and a half in length and provide quick tips and tricks on how to utilise TikTok for effective branding and marketing.

Though most of the advice is fairly broad, the insights may help beginners and new business owners make the decision as to whether they want to try TikTok in the first place.

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Entrepreneurship

Work with PDFs as Part of Your Document Workflow Automation [Video]

Author PDFs or edit original content in your contracts, agreements, and document templates. Learn more at https://www.airslate.com/product/pdf-editing/?utm_source=youtube&utm_medium=social&utm_campaign=Work-PDFs-as-Part-of-Your-Document-Workflow-Automation&utm_content=descriptionAnnotate, blackout, highlight, and add images to PDF documents in the cloud. No need to integrate with third-party apps or install expensive software.🔵 Partner with the most powerful business automation platform to delight your customers: https://www.airslate.com/become-a-partner/?utm_source=youtube&utm_medium=social&utm_campaign=Work-PDFs-as-Part-of-Your-Document-Workflow-Automation&utm_content=description🔵 Find everything you need to know about the latest business automation trends: https://blog.airslate.com🔵 Follow us on our socials to stay up to date:https://www.facebook.com/airslatehttps://www.instagram.com/airslatehttps://twitter.com/air_slatehttps://www.linkedin.com/company/airslate

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Entrepreneurship

Starting a Business [Video]

Starting a business can be one the most exciting things you'll do in life. It can also be the scariest. According to the latest statistics on the percentage of businesses that fail in the United States, we see that of the 678,135 new businesses that were started in 2015, more than one-fifth (20.4 percent) closed after their first year in operation.The percentage of businesses that fail increases to 30.9 percent in the second year and 38.6 percent in the third year. By the fifth year in 2020, the new business failure rate reaches 50.0 percent. Needless to say, it's hard! The ones that succeed do so not only because they work hard and get lucky. These entrepreneurs spend an immense amount of time creating a plan and execution strategy. It takes a lot of discipline to overcome the challenges. In this episode I'll discuss the basic questions you want to ask yourself when starting a business.