You’ve heard of Just Eat, Deliveroo and Uber Eats. But what about Karnival? Founded in 2016, this London-based catering business offers something a little different: capturing the magic of street food markets and delivering it directly to their clients.
Karnival works with a roster of established London traders to create bespoke street food experiences that cater for everything from office lunches and corporate events to private parties and public pop-ups. But not a lot of people know about them yet. So they asked Bath-based branding agency Thisaway to help them communicate exactly what makes them unique.
“Karnival wanted a brand with a more defined point of view that would help lift them above the sector noise and really resonate with the traders they work with, as well as the clients they cater to,” explains Adam Cale, design director at Thisaway.
Brand concept
“We quickly established that it was Karnival’s ability to provide the convenience of delivery, together with the theatre and atmosphere …