McDonald’s is known for its iconic marketing and the fast food chain’s latest campaign is certainly nothing to turn your nose up at. Taking over the Netherlands, McDonald’s has recently released a host of oddly minimalist billboards with a delightfully strange twist. Instead of a visual feast for the eyes, these billboards take a more olfactory approach. That’s right, they’re scented.
Whether the concept intrigues or slightly disturbs you (for which I’m the latter) it’s certainly one of the most unique examples of billboard advertising I’ve seen in some time. It proves just how iconic McDonald’s branding truly is when an iconic campaign can be carried on scent alone.