Aussie Broadband has tapped Melbourne agency Thinkerbell to co-develop its new ‘The Actual Aussie Way’ brand platform.
The campaign will also see the branding replace the “Bloody Good Broadband” tagline across the telco’s communications, customer messaging, branding and external promotions.
The campaign’s featured TVC follows four four different Australians relying on Aussie Broadband for their home connectivity, their everyday lives and their businesses.
“We can’t wait to show all of Australia that while we’ll never stop providing bloody good broadband, Aussie Broadband has evolved beyond that – we’re now a trusted wholesale partner, a mobile MVNO operator, cloud providers, a Tier 1 voice network, and so much more,” Aussie Broadband general manager for marketing Rebecca Rizzo said.
Thinkerbell executive creative tinker Ben Couzens said: “Thinkerbell and Aussie Broadband actually have a lot in common. As businesses we are both shaking up our industries and having a lot of fun doing …
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