What is Brand Identity and why is it important? It may be a little different than you think. In this video, our guest instructor, James Martin (aka Made By James), is going to look at the key elements of Brand Identity, and why it is so useful in positioning both yourself, and a client in the best possible way. Because, as Sasha Strauss say’s “If you don’t position yourself, you will be positioned!”.
Want to learn more about Brand Identity Design? Check out Made By James’s course on The Futur: https://thefutur.com/course/brand-identity-design
Check out this episodes free PDF: https://www.dropbox.com/scl/fi/wihorx6hmodf1r6fn46e6/episode-1.pdf?rlkey=yqlnnkytcg6h7j82yaf5a8wi8&dl=0
In this episode:
00:00 – Intro
00:08 – What Brand Identity Is
01:05 – Positioning a Brand
01:35 – The Six Key Elements to Brand Identity
02:10 – Sound and Sensory Elements
02:46 – Why Is Positioning Important?
03:00 – Managing Brand Image
03:29 – Consistency
04:07 – Takeaways
#branding #brandidentity #brandidentitydesign
🚀 Futur Accelerator
The step-by-step blueprint and coaching program designed to get your creative business off the ground:
https://thefutur.com/accelerator
🥇 Futur Pro
The professional creative community designed to grow your personal brand, your business, and your network:
https://thefutur.com/pro
✍️ Other Courses, Templates, and Tools:
https://thefutur.com/shop
🎙 The Futur Podcast:
https://thefutur.com/podcast
Recommended books, tools, music, resources, typefaces & more:
https://thefutur.com/recommendations
Music by Epidemic Sound:
http://share.epidemicsound.com/thefutur
Shorts Playlist:
https://www.youtube.com/@thefutur/shorts
We love getting your letters. Send them here:
The Futur c/o Chris Do
556 S. Fair Oaks Ave. #34
Pasadena CA 91105
*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
—
Host: Chris Do
Producer: Mark Contreras
Cinematographers/Editors: Stewart Schuster @RodrigoTasca & @Tascastudios MOCS Media