How to Create Demand: The Secret to Having Clients Line Up for You
Master Supply & Demand: How Creatives Can Leverage Exclusivity
Skyrocket Your Sales: Learn the Profit-Boosting Principle of Supply & Demand
The Rolex Effect: Applying Demand & Supply Tactics to Your Marketing
The Rolex Effect: The Secret Behind Demand
Join Chris Do and Daniel Priestley, an accomplished entrepreneur, best-selling author, and international speaker, as they unveil the powerful concepts of exclusivity, transparency, and demand-supply tension in the world of marketing. Discover how leveraging these principles can skyrocket your creative ventures to unprecedented success.
In this segment, you’ll learn how demand and supply dynamics set the stage for profitability and how oversubscribed businesses thrive by creating a scarcity effect. Daniel shares a genius concept that takes marketing to a whole new level – the idea of over-subscription. Understand the magic of having a constrained supply and generating a surplus of eager customers vying for your products or services.
In this episode:
00:00 – Intro
00:22 – Being “Oversubscribed” & Micro-Economics Lessons
00:45 – Lesson 1: Demand & Supply
01:30 – Why Fairness Doesn’t Dictate Profit
01:25 – The Rolex vs. Airlines Profit Paradox
02:43 – Lesson 2: Create a Perception of Scarcity
03:22 – Lesson 3: Leverage Transparency to Build Tension
#marketing #business #psychologyofselling
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Host: Chris Do
Producer: Mark Contreras
Cinematographers/Editors: Stewart Schuster @RodrigoTasca & @Tascastudios MOCS Media