Britain’s walking charity, the Ramblers, reveals a vibrant new identity system in a move to guide more individuals towards the pleasures of walking. The complete refresh was led by global branding agency BrandOpus, which used the opportunity to drive a more meaningful and positive narrative for the organisation. The overhaul launches today across a new website and key communication platforms.
With an 86-year-old history, the Ramblers’ mission has always been to expand and protect the places people love to walk and to promote walking for pleasure. Today, this mission includes not only removing physical and legal barriers to walking but also tackling social barriers – such as green equality – as well. The new identity comes at a pivotal time for the organisation. Since the nation is increasingly looking towards the outdoors to get fit and boost wellbeing, BrandOpus hopes the clearer narrative of the rebrand will stimulate new memberships and fortify current ones.
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