#videoonwebsites #demovideos #videomarketing
Buyers prefer self-serve experiences, and the perfect way to meet those needs while also qualifying your potential customers is through an on-demand demo or product tour video. By hosting your content in an online video platform, you can lead score, leverage video CTAs, and customize the experience for the buyer. Tune in to learn how to use this type of video content in your demand gen efforts.
To learn more about how Marketo is driving demand with video, read the full story: https://bit.ly/3Jm6IvS
Contents of this video:
0:00 Why you need video on your website
0:46 The one type of video you need on your website
1:27 How Marketo is driving pipeline with video
2:56 Turn viewers into leads in three steps
3:24 Step 1: Produce high-value demo content
3:53 Step 2: Track demo video engagement
4:30 Step 3: Use video CTAs for lead conversion
5:32 6x your speed to leads
6:42 How to test and measure success