When you hear the phrase, brand mascot, who do you think of? For me it’s Frosties’ Tony the Tiger. Probably because I always wanted Frosties as a child and wasn’t allowed them often. Or maybe because the slogan was so grrrreat (three ‘r’s, I checked).
A few years ago, we asked whether brand mascots were still relevant. New research from Falcon Digital Marketing suggest they are. It has identified which brand mascots are most popular online, and the results are… surprising.
Top of the results are Snap, Crackle and Pop, from Rice Krispies, which seems wild. The Rice Krispies website (who knew such a thing existed) says that the mascots had their last campaign in 2021, but for most of us at least, these mascots haven’t done anything since the ’90s (sorry Snap, Crackle and Pop).
(Image credit: Kellogg’s)
“Breakfast mascots like these have real staying power because they’re associated with daily rituals,” says Monica Cabaniss, co-owner of Falcon Digital Marketing…
