As consumers, we expect that the brands we consume will reflect our values and demonstrate how positively they make an impact. Brand differentiation depends on engaging, entertaining, and valuable content. Marketers should focus on showcasing a brand’s identity and values.
It’s important to use marketing strategies that humanize the brand. Making consumers a part of your brand’s story will emotionally connect them with it.
In this video, I talk about the importance of brand storytelling and how to create better brand stories.
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