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This video snippet is taken from “Discover How a Simple Text Can Dramatically Grow Your Business (Episode 144)”
https://www.jeffbullas.com/podcasts/simple-text-grow-business-144
https://youtu.be/KF0Fk78vJcw
Messaging can be effective for maintaining your customer base after the job is complete; whether it’s a home service business or you are selling a course, #communication, after the service or product has been delivered, is really important.
Ryan Fenn gives an example for home service businesses, 12 months after completing a carpet clean, they’ll reach out and remind their client it’s been 12 months since they’ve cleaned the carpets.
So if you break it up into three buckets, you’ve got the lead conversion stage, which is when they focus the conversation on, next is the actual, whether that’s fulfilling on a course or somebody cleaning carpet, and then you have post job communication, which is also important.