Why do customers prefer one brand over the other? Branding is the DNA that represents the overall structure of businesses alike. 88% of consumers say authenticity is important when deciding what brands they like and support.
Patti Winger, Director of Engagement Marketing & Communications at Uponor, talked with our host, Taylor Karg, about the importance of branding, and creating an emotional connection with your core customers. We get to hear Patti’s journey from turning Uponor into a global brand, and the requirements every business should have when developing a brand for their business.
Rebranding for a business can be overwhelming from the start, but if you develop a strategy, build a brand architecture, and research your core customers, that data can help you transform your overall business growth and create longevity for new customers.
This podcast is brought to you by Americaneagle.com Studios.
Learn more about this episode here: https://tinyurl.com/mww8c6m4
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About: Modern Marketing Messages discusses the latest and greatest in both online and offline marketing tactics, strategies, and trends. We take a deep dive in to anything and everything marketing, speaking to the best and brightest minds in technology and marketing. Episodes will cover different areas of focus, from advanced SEO to paid search, personalization to influencer marketing and everything in between.
Modern Marketing Messages is brought to you by Americaneagle.com Studios.
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