How to build a long-term sustainable business? In this Expert Insight Interview, Amos Schwartzfarb discusses his new book Levers: The Framework for Building Repeatability into Your Business. Amos Schwartzfarb is a Managing Director at The Techstars, working with businesses to get them on a high level of repeatability and build long-term sustainability.
This Expert Insight Interview discusses:
- Focusing on your repeatability
- Identifying your ideal customer
- Identifying KPIs
- Understanding financial model
Repeatability
Starting a business brings so much excitement about growing and scaling that people usually do not think of repeatability. However, to scale your business, you should first develop repeatability. Following some frameworks can bring you closer to achieving repeatability. Those frameworks help you identify your ideal customers, business model and its drivers, what you should prioritize, and how to measure your business.
The Ideal Customer
Knowing your target customer is essential when starting a business. Repeatable sales are necessary for startups, and they come from targeting ideal customers. Strive to close your …