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Entrepreneurship

The Framework for Building Repeatability into Your Business (video) by Amos Schwartzfarb [Video]

How to build a long-term sustainable business? In this Expert Insight Interview, Amos Schwartzfarb discusses his new book Levers: The Framework for Building Repeatability into Your Business. Amos Schwartzfarb is a Managing Director at The Techstars, working with businesses to get them on a high level of repeatability and build long-term sustainability.

This Expert Insight Interview discusses:

  • Focusing on your repeatability
  • Identifying your ideal customer
  • Identifying KPIs
  • Understanding financial model

Repeatability

Starting a business brings so much excitement about growing and scaling that people usually do not think of repeatability. However, to scale your business, you should first develop repeatability. Following some frameworks can bring you closer to achieving repeatability. Those frameworks help you identify your ideal customers, business model and its drivers, what you should prioritize, and how to measure your business.

The Ideal Customer

Knowing your target customer is essential when starting a business. Repeatable sales are necessary for startups, and they come from targeting ideal customers. Strive to close your …

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Entrepreneurship

How Magnetic Product-Led Marketing Can Overcome Todays Market Noise with Madhukar Kumar [Video]

In this episode, Madhukar Kumar, Chief Marketing Officer at SingleStore, shares his expertise on effectively integrating AI into marketing strategies. He discusses the challenges marketers face in an increasingly complex digital landscape and how to overcome fatigue from the rapid influx of new tools. Madhukar emphasizes the importance of understanding customer needs and leveraging AI to enhance creativity and decision-making. He encourages marketers to stay true to their unique perspectives while navigating change, providing practical insights for driving meaningful growth in their organizations.

Categories
Entrepreneurship

Understanding Your 'Why': The Motivation Behind Starting A Business [Video]

When you start a project, do you stop to think about the reason?Your "why" should drive your motivation and keep you focused on your goals during difficult times. Knowing your "why" can help you create a clear vision for your business and make strategic decisions that align with your purpose.Learn more at: https://christianespinosa.com/books/the-smartest-person-in-the-room/#CyberSecurity #TSPITR #SelfHelpBook