Get your ducks in a row before you start your business
Starting a business can be one of the most exciting and fun things you can do, but it’s important to get your ducks in a row first. I’m not talking about the usual stuff like setting up your business entity, writing a business plan, establishing financing, etc. I’m talking about connecting your purpose to your product and defining your message. It’s important to understand the underlying message behind what you do. What is your message to the world and who are you trying to help? When you understand your purpose, the message you have and who you want to help, it becomes a filter for the products and services you offer and establishes how you communicate with and serve your customers. Completing this critical first step to starting an online business will help you to develop a clear and empowering message to your prospects.
What’s the problem you want to solve in the world?
What is the belief you have that you most want to share with the world?
Who do you want to be a hero to?
How does your story connect to your message and your audience?
What do you want to be known for?
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