SAN FRANCISCO (KGO) — Elon Musk has literally X’d out the iconic Twitter logo.
On Monday afternoon when crews tried to physically take down the sign at the company’s San Francisco headquarters – it didn’t go smoothly.
San Francisco Police halted the process over concerns of a permit – turns out a permit was granted.
And if you go online – the rebrand to X is official there too.
VIDEO: Bye Bye Birdie: Elon Musk reveals new black and white X logo to replace Twitter’s blue bird
Patrick Masini from Colorado said it’s Elon Musk’s company.
“If he wants to rebrand it he should cause he could do whatever he wants with it,” Masini said.
Connecticut resident Sydney Distefano said the word ‘Tweet’ and ‘ReTweet’ is incredible marketing he’s losing out on.
“Any other brand would kill for that daily brand recognition but he’s just so driven on his own little personal like -oh I can do this all,” Distefano said.
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