Categories
Entrepreneurship

The DunKings Will Return to Super Bowl 59 [Video]

Meet the creative minds behind viral social media campaigns at Social Media Week, May 12-14 in New York City. Register now to save 35% on your pass.

Move over, Taylor Swift. The DunKings are back for Super Bowl 59.

Dunkin’ announced its return to the Big Game during the Grammy Awards on Sunday evening, with an ad that reveals the next chapter of The DunKings—a fictional boy band, fronted by actor Ben Affleck.

This time, Affleck has enlisted his brother, Casey Affleck, and fellow actor and Bostonian Jeremy Strong. The 45-second ad, called “The Bean Method,” sees the brothers urging Strong to come out of his dressing room before finding him fully submerged in a bin of coffee beans.

“We’re doing the Dunkin’ Donuts commercial, right?” Strong asks. “I’m just trying to find the character.”

“The Bean Method” and the upcoming Super Bowl ad were created by Artists Equity, an independent creative studio founded by Ben Affleck and his …

Watch/Read More