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Entrepreneurship

The digital marketing plan to franchise your business: They Ask, You Answer [Video]

If your content marketing strategy is bringing in leads beyond your service area, you could be ready to expand into a franchise.

Marcus Sheridan

Keynote Speaker, Author & Partner, Author of ’They Ask You Answer”, Presented 250+ Sales, Marketing, & Communication Workshops Worldwide

September 7th, 2021 min read

If you have a franchise or are thinking of starting one, you need the right digital marketing strategy. You need to deliver results for both the individual franchisees as well as the overall brand — in other words, a rising tide that lifts all boats. 

With the right system, you can do both, and set your franchise up for long-term success. 

They Ask, You Answer

When some friends and I started River Pools in Virginia nearly 20 years ago, we didn’t intend to build a franchise business. 

What we didintend to do was build a successful local pool manufacturer. To help that business grow, I developed a straightforward …

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