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77% of marketers feel that branding should be a key part of your strategy if you want your business to grow. And as Amazon founder Jeff Bezos rightly said: “Your brand is what other people say about you when you are not in the room.”
Branding is crucial for your company because it is the visual identity of your business and, done properly, gives your business not just a name, but a voice and encourages consumer awareness about your business.
First, let’s understand what brand building is and then let’s learn the strategies to enhance the identity of your brand.
What Is Brand Building?
Brand building is the process of generating awareness and promotion of the services of a company through direct advertising campaigns or through sponsorship. Brand building strategies bring consumers closer …