Web host service Ionos has reprised its hair-raising Aunt Helga brand character to help broaden its reach among early adopters and technophobes alike.
The ‘Teutonic tech wizard’ takes the driving seat of the marketing campaign in her trademark black trenchcoat in this TV campaign, which has been overseen by branding agency Nomad and ad agency 2050 London.
In the ad, Aunt Helga holds court where she imparts tough love and technology-related pearls of wisdom to small business owners, peppered with catchphrases such as “Nice, nice, nice” and “I own this, darlings.” Helga helps to update the old-fashioned website of an e-scooter business in no time. Job done, she then rides a Back to the Future-inspired hoverboard through a futuristic portal.
Terry Stephens, partner and executive creative director at Nomad, said: “Aunt Helga is exactly the type of character that real people remember and respond to. Her Teutonic efficiency, sharp fashion sense and no-nonsense approach have stuck in the …