Tearing Down the Pricing of Busuu & Duolingo [Video]

Both Busuu and Duolingo are huge players in the language learning market. Duolingo is arguably the more popular platform and is well-known for its fun and playful branding and gamified learning approach. Busuu, on the other hand, positions its brand as the practical learning alternative.

In this week’s Pricing Page Teardown, Peter and I talk through these opposing strategies, focusing on which one is best suited for expanding into a more business-focused market. Busuu and Duolingo are both going after personal users at the moment, so whichever company gets a head start on this larger market share is largely dependent on their pricing strategies.

How much do Busuu and Duolingo cost?

Busuu starts out with a freemium plan, offering upgrades to premium based on the plan length. For three or six months, it is $8.33 per month; for 12 months, that decreases to $5.83; and for 24 months, it’s only $5.41. …