Halloween costumes may not yet be packed away, and jack-0-lanterns are still scattered around stoops across the country, but it’s Nov. 1—and that means retailers are ushering in the holiday season.
And with the start of the holiday season (or at the very least, the holiday preseason, for those who won’t acknowledge it until after Thanksgiving), Target is unveiling its holiday campaign. Called “Thinking of You,” the campaign is centered around a 60-second anthem video. All aspects of the campaign were created in collaboration between Target’s in-house team, Target Creative and agency Mother New York.
Rick Gomez, CMO and chief digital officer at Target, told Adweek that the brand’s intent with this year’s campaign was to showcase a diverse group of people in a variety of “holiday moments,” meant to reflect the broad demographics of Target shoppers. A cast of 125 people appears in nearly 100 holiday moments: family dinners, …