“One tall iced pumpkin cream chai tea latte please,” is an order that will soon become a staple at Starbucks stores across the country. As we enter the holiday drink season, lengthy Starbucks orders with brand-specific vocabulary will soon be gracing our ears as we sip our 7 a.m. cup of joe. The classic “small black coffee” is an order reserved for other coffee shops. But it wasn’t always that way.When Starbucks was first founded in 1971, customers would walk in and ask for coffee beans: with no modifications or refreshers. At the time, coffee sales were actually in decline, according to Charles Lindsey, a marketing professor at the University at Buffalo. “Coffee was just seen as a drink that you have for breakfast,” Lindsey said. “Then Starbucks came in and they flipped the model.” Everything changed when Howard Schultz joined the company in 1982 as the director of operations …