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Entrepreneurship

Is Your Sales Team Soft as Lard? – How to Prepare Your Team for a Downturn in the Market [Video]

As business owners, we’re in for a bit of a scrap. Most economists predict that a recession is on the horizon for 2023. And while no one can accurately predict how bad it will be, it’s a good idea to start planning for tough times. In this video, we’re encouraging you to scrutinise your own sales and marketing teams.Have they got the grit, skills, and confidence to support you?Or, to quote Dan’s Grandad, are they soft as lard?You can read the full newsletter here: https://www.viewsaremyown.social/p/is-your-sales-team-soft-as-lard

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Entrepreneurship

The Content Marketing Blueprint (Special) | VIEWS ARE MY OWN Podcast [Video]

We’ve reviewed hundreds of content marketing strategies for clients. Most failed because of 7 common mistakes. So, we sat down to discuss them in this special episode and discussed how to fix them. The video will be particularly useful for early start-ups and small businesses. But some of the lessons apply even if you have an established plan.BECOME PART OF THE VIEWS ARE MY OWN COMMUNITYOur online business community is for people that want to grow their audience, improve their marketing and sell more stuff. When you join you get access to exclusive weekly content, invited to our private Slack community, access to regular Q&A sessions with Mike, Dan & the VAMO team plus invites to our community meetups across the UK.CLICK HERE TO JOIN: https://www.viewsaremyown.socialLISTEN ON SPOTIFY: https://open.spotify.com/show/5etQ37m… YOU CAN ALSO FOLLOW US HERETikTok: https://www.tiktok.com/@vamo.socialLinkedIn: https://www.linkedin.com/company/view…Instagram: https://www.instagram.com/vamo.social/Twitter: https://twitter.com/vamosocialFacebook: https://www.facebook.com/viewsaremyownPodcast produced by IAM Productions: https://iamproductions.studio

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Entrepreneurship

The VAMO Christmas Special (Bonus Episode) | VIEWS ARE MY OWN Podcast [Video]

Ho-Ho-Holy shit, it’s nearly Christmas. Why not take a break from the festive burnout, pull up a virtual seat, and join the boys as they sit down to enjoy their VAMO Christmas lunch?There was booze, arguments, and we all needed a big nap after it. So, very much a traditional Christmas meal. Mike shared his Thailand stories, which included a scooter accident and a new tattoo.Lindsay Lohan convinced us to try a Pepsi and milk, as we reviewed our favourite Christmas adverts of 2022. ‘That is one dirty soda, Santa’Mike and Dan faced off in this year’s budget Christmas advert competition, where we discovered Dan Kelsall can NOT do an impression of Mike. Which one did you think won?We discussed seasonal sales slumps, and how you can avoid them. And we reviewed some favourite Christmas fails from the past, including a tea-bagging naughty elf. It’s a real festive treat. We hope you enjoy it, and Merry Christmas, from all of the VAMO team 🍻BECOME PART OF THE VIEWS ARE MY OWN COMMUNITYOur online business community is for people that want to grow their audience, improve their marketing and sell more stuff. When you join you get access to exclusive weekly content, invited to our private Slack community, access to regular Q&A sessions with Mike, Dan & the VAMO team plus invites to our community meetups across the UK.CLICK HERE TO JOIN: https://www.viewsaremyown.socialLISTEN ON SPOTIFY: https://open.spotify.com/show/5etQ37m… YOU CAN ALSO FOLLOW US HERETikTok: https://www.tiktok.com/@vamo.socialLinkedIn: https://www.linkedin.com/company/view…Instagram: https://www.instagram.com/vamo.social/Twitter: https://twitter.com/vamosocialFacebook: https://www.facebook.com/viewsaremyownPodcast produced by IAM Productions: https://iamproductions.studio

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Entrepreneurship

How To Build Influential Leaders | VIEWS ARE MY OWN Podcast [Video]

These days, CEOs have gone from nameless suits to influential celebrity leaders. And when we think of big personalities, in the context of business, they all have one thing in common.Charisma.Some call it the x-factor but whatever the definition, we can all usually agree when someone has it. And when they’re more boring than a falafel wrap.In this episode, we wanted to explore how important charisma is, when it comes to business owners and leaders. Is it just something you’re born with? Or can it be taught, or faked even?We’re joined by the perfect guest to help us answer those questions.Ash Jones is the founder of personal branding specialist, Great Influence.He’s the mastermind behind a new wave of industry leaders which includes Steven Bartlett, Gary Neville, and Carrie Rose.We asked him why his clients value personal brand so much.Do they put themselves out there because it allows them to build businesses and gain power and influence in their sector, or is it more to do with ego and fame?And we talk about managed personal brands, and why they can sometimes go wrong.Ash had some really interesting thoughts and stories to share.We hope you enjoy it.BECOME PART OF THE VIEWS ARE MY OWN COMMUNITYOur online business community is for people that want to grow their audience, improve their marketing and sell more stuff. When you join you get access to exclusive weekly content, invited to our private Slack community, access to regular Q&A sessions with Mike, Dan & the VAMO team plus invites to our community meetups across the UK.CLICK HERE TO JOIN: https://www.viewsaremyown.socialLISTEN ON SPOTIFY: https://open.spotify.com/show/5etQ37m… YOU CAN ALSO FOLLOW US HERETikTok: https://www.tiktok.com/@vamo.socialLinkedIn: https://www.linkedin.com/company/view…Instagram: https://www.instagram.com/vamo.social/Twitter: https://twitter.com/vamosocialFacebook: https://www.facebook.com/viewsaremyownPodcast produced by IAM Productions: https://iamproductions.studio

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Entrepreneurship

The Humanisation of Brands | VIEWS ARE MY OWN Podcast [Video]

On this episode, we take a look at brand humanisation, and discuss the history and stories behind the current trend of brands like Burger King, McDonald’s and The Wendy’s Company acting human online.We discuss employer branding and review the results from Dan Kelsall’s latest recruitment campaign, which landed him KFC as a new client. And we’re joined by Sophie and Zoe from PR Agency Moja, who share advice and strategies on entering and winning awards, and getting your business featured in press and media. BECOME PART OF THE VIEWS ARE MY OWN COMMUNITYOur online business community is for people that want to grow their audience, improve their marketing and sell more stuff. When you join you get access to exclusive weekly content, invited to our private Slack community, access to regular Q&A sessions with Mike, Dan & the VAMO team plus invites to our community meetups across the UK.CLICK HERE TO JOIN: https://www.viewsaremyown.socialLISTEN ON SPOTIFY: https://open.spotify.com/show/5etQ37m… YOU CAN ALSO FOLLOW US HERETikTok: https://www.tiktok.com/@vamo.socialLinkedIn: https://www.linkedin.com/company/view…Instagram: https://www.instagram.com/vamo.social/Twitter: https://twitter.com/vamosocialFacebook: https://www.facebook.com/viewsaremyownPodcast produced by IAM Productions: https://iamproductions.studio

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Entrepreneurship

Building Your Business Offline | VIEWS ARE MY OWN Podcast [Video]

In our personal lives, we’re more likely to develop a strong, lasting relationship with someone offline (such as a friend or partner) than we are with somebody we solely interact with online. In this episode, we wanted to explore how that logic transfers to the business world. Joe Glover, creator and founder of the marketing meet-up, a community of over thirty thousand plus members designed to help people meet other marketers and learn about marketing in a safe space joins us for the conversation.As someone who was originally too shy to speak at networking events, we really valued his input on the discussion. This chat is for anyone looking for fresh ideas on how to meet customers and build communities around their brands or business, away from the digital world.BECOME PART OF THE VIEWS ARE MY OWN COMMUNITYOur online business community is for people that want to grow their audience, improve their marketing and sell more stuff. When you join you get access to exclusive weekly content, invited to our private Slack community, access to regular Q&A sessions with Mike, Dan & the VAMO team plus invites to our community meetups across the UK.CLICK HERE TO JOIN: https://www.viewsaremyown.socialLISTEN ON SPOTIFY: https://open.spotify.com/show/5etQ37m… YOU CAN ALSO FOLLOW US HERETikTok: https://www.tiktok.com/@vamo.socialLinkedIn: https://www.linkedin.com/company/view…Instagram: https://www.instagram.com/vamo.social/Twitter: https://twitter.com/vamosocialFacebook: https://www.facebook.com/viewsaremyownPodcast produced by IAM Productions: https://iamproductions.studio

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Entrepreneurship

The Rise Of Personal Brand ⚡ | VIEWS ARE MY OWN Podcast [Video]

On this episode of the VIEWS ARE MY OWN podcast we’re joined in the studio by personal branding experts Shoaib Ahmed from Yello Hippo and Matt Swain from SOCIAL CLUB. We’ll be sharing our views on building a personal brand, whether everybody needs one and we’ll also be discussing the dark side of building a personal brand.BECOME PART OF THE VIEWS ARE MY OWN COMMUNITYOur online business community is for people that want to grow their audience, improve their marketing and sell more stuff. When you join you get access to exclusive weekly content, invited to our private Slack community, access to regular Q&A sessions with Mike, Dan & the VAMO team plus invites to our community meetups across the UK.CLICK HERE TO JOIN: https://www.viewsaremyown.socialLISTEN ON SPOTIFY: https://open.spotify.com/show/5etQ37m… YOU CAN ALSO FOLLOW US HERETikTok: https://www.tiktok.com/@vamo.socialLinkedIn: https://www.linkedin.com/company/view…Instagram: https://www.instagram.com/vamo.social/Twitter: https://twitter.com/vamosocialFacebook: https://www.facebook.com/viewsaremyownPodcast produced by IAM Productions: https://iamproductions.studio00:00 INTRO01:00 WHAT DOES PERSONAL BRAND MEAN TO YOU?12:41 DOES EVERY BUSINESS NEED A FRONT PERSON18:12 THE DARK SIDE OF PERSONAL BRAND27:38 SHOULD EVERYONE BUILD A PERSONAL BRAND?39:53 SHOULD EMPLOYERS POLICE THEIR STAFFS PERSONAL BRANDS44:06 TIPS TO BUILD YOUR PERSONAL BRAND

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Entrepreneurship

Is Old School Selling Dead? 💀 | VIEWS ARE MY OWN Podcast [Video]

IN THIS EPISODE MIKE, DAN AND THE TEAM DISCUSSWhy creativity is so undervalued, why most businesses fail, and we’re joined by Fred Copestake (author of Hybrid Selling) and Holly Allen (SDR Coach) to discuss if old-school selling is dead.BECOME PART OF THE VIEWS ARE MY OWN COMMUNITYOur online business community is for people that want to grow their audience, improve their marketing and sell more stuff. When you join you get access to exclusive weekly content, invited to our private Slack community, access to regular Q&A sessions with Mike, Dan & the VAMO team plus invites to our community meetups across the UK.CLICK HERE TO JOIN: https://www.viewsaremyown.socialLISTEN ON SPOTIFY: https://open.spotify.com/show/5etQ37m… YOU CAN ALSO FOLLOW US HERETikTok: https://www.tiktok.com/@vamo.socialLinkedIn: https://www.linkedin.com/company/view…Instagram: https://www.instagram.com/vamo.social/Twitter: https://twitter.com/vamosocialFacebook: https://www.facebook.com/viewsaremyownPodcast produced by IAM Productions: https://iamproductions.studio

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Entrepreneurship

Swearing in Marketing.. Worth The Risk? | VIEWS ARE MY OWN Podcast [Video]

IN THIS EPISODE MIKE, DAN AND THE TEAM DISCUSSIf swearing in your marketing is worth the risk and why some swear words are more acceptable than others. What should you do if you have some of your work plagiarised? And, the rise of Toxic Positivity online.BECOME PART OF THE VIEWS ARE MY OWN COMMUNITYOur online business community is for people that want to grow their audience, improve their marketing and sell more stuff. When you join you get access to exclusive weekly content, invited to our private Slack community, access to regular Q&A sessions with Mike, Dan & the VAMO team plus invites to our community meetups across the UK.CLICK HERE TO JOIN: https://www.viewsaremyown.socialLISTEN ON SPOTIFY: https://open.spotify.com/show/5etQ37m… YOU CAN ALSO FOLLOW US HERETikTok: https://www.tiktok.com/@vamo.socialLinkedIn: https://www.linkedin.com/company/view…Instagram: https://www.instagram.com/vamo.social/Twitter: https://twitter.com/vamosocialFacebook: https://www.facebook.com/viewsaremyownPodcast produced by IAM Productions: https://iamproductions.studio

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Entrepreneurship

Can Marketing Go Too Far? | VIEWS ARE MY OWN Podcast [Video]

IN THIS EPISODE MIKE, DAN AND THE TEAM DISCUSSCan some brands go too far in their marketing?Do big brands exploit young creatives by asking them to “work for free” or is that fair game?If marketing teams jumping on the Pride Month, National Pirate Day and International Women’s Day bandwagon is just lazy, pointless, marketing?BECOME PART OF THE VIEWS ARE MY OWN COMMUNITYOur online business community is for people that want to grow their audience, improve their marketing and sell more stuff. When you join you get access to exclusive weekly content, invited to our private Slack community, access to regular Q&A sessions with Mike, Dan & the VAMO team plus invites to our community meetups across the UK.CLICK HERE TO JOIN: https://www.viewsaremyown.socialLISTEN ON SPOTIFY: https://open.spotify.com/show/5etQ37mI1NJAKDBNOPDgdm YOU CAN ALSO FOLLOW US HERETikTok: https://www.tiktok.com/@vamo.socialLinkedIn: https://www.linkedin.com/company/viewsaremyown/Instagram: https://www.instagram.com/vamo.social/Twitter: https://twitter.com/vamosocialFacebook: https://www.facebook.com/viewsaremyownPodcast produced by IAM Productions: https://iamproductions.studio