The Diary Of A CEO

This episode is part of our USA series, over the coming weeks you will get to see some incredible conversations with guests the likes of which we’ve never seen before. Bringing more value, more incredible stories, and more world-beating expertise. Greg Hoffman is the former Chief Marketing Officer at Nike, and the author of Emotion By Design, a book about how to find emotional ways to tell business stories and connect your ideas through creative storytelling.Topics:0:00 Intro01:29 Childhood, racism and finding your voice 15:19 What makes Nike successful?24:50 How to create a winning work culture31:07 How do you incentivize risk?34:56 Necessity sparks innovation41:34 Creating emotional connections 45:41 Finding the right story & branding to make your business succeed55:03 Attention to detail 57:51 Advice to become a successful marketer01:04:39 Finding out about your biological family01:14:21 Our last guest’s questionGreg’s book:https://www.amazon.co.uk/Emotion-Design-Creative-Leadership-Lifetime/Greg:https://www.instagram.com/ghoff70/Listen on:Apple podcast – https://podcasts.apple.com/gb/podcast/the-diary-of-a-ceo-by-steven-bartlett/id1291423644Spotify – https://open.spotify.com/show/7iQXmUT7XGuZSzAMjoNWlXFOLLOW Instagram: https://www.instagram.com/steven/Twitter: https://twitter.com/SteveBartlettSCLinkedin: https://www.linkedin.com/in/steven-bartlett-56986834/Sponsors:Huel – https://my.huel.com/StevenCraftd – https://bit.ly/3LLgrwVodafone – https://shorturl.at/prxJ0Location courtesy of The Nightfall Group: www.nightfallgroup.com