strategy

#ad – Learn how to get bigger, better client leads through your personal relationships.Enroll in the Personal Funnels Workshop. Feb. 8, 2023, 9am PST.https://thefutur.com/event/personal-funnelsInstructor: Matt CildermanBrought to you by thefuturLead generation got you down?Tired of shouting to the rooftops about your services, only to hear crickets?Well, stop shouting. Everyone is shouting. Shouting at the top of their lungs on social media today, trying to get your attention. Setting up ads that follow you all over the internet, desperately trying to get you into their automated marketing funnel. Well that’s just not the way to build a roster of better clients and bigger deals. This workshop’s going to stop the endless cycle of buy-from-me sales tactics by helping you build personal relationships- relationships that turn into revenue.Personal funnels take the science of marketing funnels and value ladders and combines them with the low-tech, invaluable “people skills” that so many entrepreneurs have forgotten along the way!Always remember that companies are made up of people. And people kinda need to know who you are, like what you’re about, and trust that you’re the right person for the job before they go throwing their cash at you.Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:https://thefutur.com/shopShorts Playlist:https://youtube.com/playlist?list=PLzKJi2GjpkEGrDh61kGekKfUdk9QLKYaI===👉Subscribe: https://goo.gl/F2AEbk👉See our Academy Channel: https://goo.gl/vB9zoP🎙 Futur Podcast: https://thefutur.com/podcast/—Love the content? Become a sustaining member for $5/mo today.https://goo.gl/nwekfLBOOKLIST – Essential Reading for Creative Professionals: https://bit.ly/biz-booklistEssential Design Books: https://bit.ly/futur-design-booksKits & Proposals:https://goo.gl/mSjuWQVisit our website: https://www.thefutur.comFREE resources: https://goo.gl/Qh6gHr—We love getting your letters. Send it here:The Futurc/o Chris Do1702 Olympic Blvd.Santa Monica, CA 90404USA—AFFILIATE LINKS*🙏 Support The Futur by purchasing through our affiliate links:Amazon: http://bit.ly/thefuturishereWebflow: https://webflow.grsm.io/thefuturRetro Supply Co.: http://bit.ly/2GW8gzRCreative Market: https://goo.gl/g4jlTEDesign Cuts: http://bit.ly/2GSsAR3Riverside FM: https://bit.ly/3CvGJAv✍️ Sharpen your skills by taking a course, using our affiliate links:School of Motion: http://bit.ly/futur-somBring Your Own Laptop Tutorials: https://byol.me/thefuturSkillshare: https://skl.sh/34z8qVj🎧 Do you like the music? Check out the music libraries we use in our affiliate links below:Epidemic Sound: http://share.epidemicsound.com/thefuturArtlist: http://bit.ly/2uWdna7💥FREE TRIAL: Download Stock Photos, Footage, Music & Adobe Templates: https://1.envato.market/c/2429122/298927/4662Get our FAVORITE notebook from Baron Fig: https://baronfig.com/?ref=zQoKL*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.—Host: Chris DoProducer: Mark ContrerasCinematographers/Editors: Stewart Schuster, Mark Contreras, MOCS MediaFutur Theme Music: Adam Sanborne http://www.adamsanborne.comTypefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic

How do you become well known and in demand in your field? It starts by finding your niche. There’s a reason that Specialist’s are in so much higher demand than General Practitioner’s in the medical field. When people have a specific problem that needs to be solved, they want to go to the best possible person to solve that problem. In this excerpt from one of his Adobe MAX 2022 talks, Chris talks about why niching is so important to keeping your career growing, and why fewer people doing the thing you excel at is your best option to create value.Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:https://thefutur.com/shopShorts Playlist:https://youtube.com/playlist?list=PLzKJi2GjpkEGrDh61kGekKfUdk9QLKYaI===👉Subscribe: https://goo.gl/F2AEbk👉See our Academy Channel: https://goo.gl/vB9zoP🎙 Futur Podcast: https://thefutur.com/podcast/—Love the content? Become a sustaining member for $5/mo today.https://goo.gl/nwekfLBOOKLIST – Essential Reading for Creative Professionals: https://bit.ly/biz-booklistEssential Design Books: https://bit.ly/futur-design-booksKits & Proposals:https://goo.gl/mSjuWQVisit our website: https://www.thefutur.comFREE resources: https://goo.gl/Qh6gHr—We love getting your letters. Send it here:The Futurc/o Chris Do1702 Olympic Blvd.Santa Monica, CA 90404USA—AFFILIATE LINKS*🙏 Support The Futur by purchasing through our affiliate links:Amazon: http://bit.ly/thefuturishereWebflow: https://webflow.grsm.io/thefuturRetro Supply Co.: http://bit.ly/2GW8gzRCreative Market: https://goo.gl/g4jlTEDesign Cuts: http://bit.ly/2GSsAR3Riverside FM: https://bit.ly/3CvGJAv✍️ Sharpen your skills by taking a course, using our affiliate links:School of Motion: http://bit.ly/futur-somBring Your Own Laptop Tutorials: https://byol.me/thefuturSkillshare: https://skl.sh/34z8qVj🎧 Do you like the music? Check out the music libraries we use in our affiliate links below:Epidemic Sound: http://share.epidemicsound.com/thefuturArtlist: http://bit.ly/2uWdna7💥FREE TRIAL: Download Stock Photos, Footage, Music & Adobe Templates: https://1.envato.market/c/2429122/298927/4662Get our FAVORITE notebook from Baron Fig: https://baronfig.com/?ref=zQoKL*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.—Host: Chris DoProducer: Mark ContrerasCinematographers/Editors: Rodrigo Tasca, Richy Films, Stewart SchusterFutur Theme Music: Adam Sanborne http://www.adamsanborne.comTypefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic

As Gary Vaynerchuk would say, “Viral content is by nature, viral and uncontrollable.” However Dakota Robertson has found a way to get consistent results for clients and built himself a twitter following of 150k+ followers with this SAME method.Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:https://thefutur.com/shopShorts Playlist:https://youtube.com/playlist?list=PLzKJi2GjpkEGrDh61kGekKfUdk9QLKYaI===👉Subscribe: https://goo.gl/F2AEbk👉See our Academy Channel: https://goo.gl/vB9zoP🎙 Futur Podcast: https://thefutur.com/podcast/—Love the content? Become a sustaining member for $5/mo today.https://goo.gl/nwekfLBOOKLIST – Essential Reading for Creative Professionals: https://bit.ly/biz-booklistEssential Design Books: https://bit.ly/futur-design-booksKits & Proposals:https://goo.gl/mSjuWQVisit our website: https://www.thefutur.comFREE resources: https://goo.gl/Qh6gHr—We love getting your letters. Send it here:The Futurc/o Chris Do1702 Olympic Blvd.Santa Monica, CA 90404USA—AFFILIATE LINKS*🙏 Support The Futur by purchasing through our affiliate links:Amazon: http://bit.ly/thefuturishereWebflow: https://webflow.grsm.io/thefuturRetro Supply Co.: http://bit.ly/2GW8gzRCreative Market: https://goo.gl/g4jlTEDesign Cuts: http://bit.ly/2GSsAR3Riverside FM: https://bit.ly/3CvGJAv✍️ Sharpen your skills by taking a course, using our affiliate links:School of Motion: http://bit.ly/futur-somBring Your Own Laptop Tutorials: https://byol.me/thefuturSkillshare: https://skl.sh/34z8qVj🎧 Do you like the music? Check out the music libraries we use in our affiliate links below:Epidemic Sound: http://share.epidemicsound.com/thefuturArtlist: http://bit.ly/2uWdna7💥FREE TRIAL: Download Stock Photos, Footage, Music & Adobe Templates: https://1.envato.market/c/2429122/298927/4662Get our FAVORITE notebook from Baron Fig: https://baronfig.com/?ref=zQoKL*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.—Host: Chris DoProducer: Mark ContrerasCinematographers/Editors: Stewart Schuster, Mark Contreras, MOCS MediaFutur Theme Music: Adam Sanborne http://www.adamsanborne.comTypefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic

#shorts Explaining your prices undermines your leverage with clients by giving away too much information about your pricing strategy and leaving less room for negotiation.Instead, it is better to use phrases like “it’s our policy” or “that’s what we charge clients like you to do work like this” to maintain some level of uncertainty and to leave room for negotiation and value-added services.If you’d like to attend The Business Clinic Workshop while Chris is on Tour in Europe, grab your ticket here:https://www.eventbrite.com/e/the-futur-euro-tour-2023-business-branding-workshops-tickets-472735333107 Tour Schedule:4.14 – London: Business Clinic 4.15 – London: Personal Branding 4.19 – Amsterdam: Business Clinic4.21 – Berlin: Business Clinic4.22 – Berlin: Personal Branding4.24 – Bucharest: Business Clinic4.26 – Porto, Portugal: Business Clinic4.28 – Barcelona: Business Clinic4.29 – Barcelona: Personal Branding5.05 – Stavanger: Business ClinicWant a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:https://thefutur.com/shopShorts Playlist:https://youtube.com/playlist?list=PLzKJi2GjpkEGrDh61kGekKfUdk9QLKYaI===👉Subscribe: https://goo.gl/F2AEbk👉See our Academy Channel: https://goo.gl/vB9zoP🎙 Futur Podcast: https://thefutur.com/podcast/—Love the content? Become a sustaining member for $5/mo today.https://goo.gl/nwekfLBOOKLIST – Essential Reading for Creative Professionals: https://bit.ly/biz-booklistEssential Design Books: https://bit.ly/futur-design-booksKits & Proposals:https://goo.gl/mSjuWQVisit our website: https://www.thefutur.comFREE resources: https://goo.gl/Qh6gHr—We love getting your letters. Send it here:The Futurc/o Chris Do1702 Olympic Blvd.Santa Monica, CA 90404USA—AFFILIATE LINKS*🙏 Support The Futur by purchasing through our affiliate links:Amazon: http://bit.ly/thefuturishereWebflow: https://webflow.grsm.io/thefuturRetro Supply Co.: http://bit.ly/2GW8gzRCreative Market: https://goo.gl/g4jlTEDesign Cuts: http://bit.ly/2GSsAR3Riverside FM: https://bit.ly/3CvGJAv✍️ Sharpen your skills by taking a course, using our affiliate links:School of Motion: http://bit.ly/futur-somBring Your Own Laptop Tutorials: https://byol.me/thefuturSkillshare: https://skl.sh/34z8qVj🎧 Do you like the music? Check out the music libraries we use in our affiliate links below:Epidemic Sound: http://share.epidemicsound.com/thefuturArtlist: http://bit.ly/2uWdna7💥FREE TRIAL: Download Stock Photos, Footage, Music & Adobe Templates: https://1.envato.market/c/2429122/298927/4662Get our FAVORITE notebook from Baron Fig: https://baronfig.com/?ref=zQoKL*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.—Host: Chris DoProducer: Mark ContrerasCinematographers/Editors: Stewart Schuster, Mark Contreras, MOCS MediaFutur Theme Music: Adam Sanborne http://www.adamsanborne.comTypefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic

#shorts When it comes to finding your target audience, it can be easy to get overwhelmed by the vastness of the market and the seemingly endless possibilities. However, by splitting the market and identifying your smallest viable audience, you can stay focused on the work for the audience that matters most.Seth Godin gives another name for your 1000 True Fans, the Smallest Viable Market. The Minimum Viable Audience (SVA) is the smallest group that could possibly sustain you in your work.Instead of trying to reach thousands or millions of people, you should focus on the few that matter and ignore the non-believers. By focusing on your smallest viable audience, you can create something that resonates with them and, in turn, they will spread.If you’d like to attend The Business Clinic Workshop while Chris is on Tour in Europe, grab your ticket here:https://www.eventbrite.com/e/the-futur-euro-tour-2023-business-branding-workshops-tickets-472735333107 Tour Schedule:4.14 – London: Business Clinic 4.15 – London: Personal Branding 4.19 – Amsterdam: Business Clinic4.21 – Berlin: Business Clinic4.22 – Berlin: Personal Branding4.24 – Bucharest: Business Clinic4.26 – Porto, Portugal: Business Clinic4.28 – Barcelona: Business Clinic4.29 – Barcelona: Personal Branding5.05 – Stavanger: Business Clinic a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:https://thefutur.com/shopShorts Playlist:https://youtube.com/playlist?list=PLzKJi2GjpkEGrDh61kGekKfUdk9QLKYaI===👉Subscribe: https://goo.gl/F2AEbk👉See our Academy Channel: https://goo.gl/vB9zoP🎙 Futur Podcast: https://thefutur.com/podcast/—Love the content? Become a sustaining member for $5/mo today.https://goo.gl/nwekfLBOOKLIST – Essential Reading for Creative Professionals: https://bit.ly/biz-booklistEssential Design Books: https://bit.ly/futur-design-booksKits & Proposals:https://goo.gl/mSjuWQVisit our website: https://www.thefutur.comFREE resources: https://goo.gl/Qh6gHr—We love getting your letters. Send it here:The Futurc/o Chris Do1702 Olympic Blvd.Santa Monica, CA 90404USA—AFFILIATE LINKS*🙏 Support The Futur by purchasing through our affiliate links:Amazon: http://bit.ly/thefuturishereWebflow: https://webflow.grsm.io/thefuturRetro Supply Co.: http://bit.ly/2GW8gzRCreative Market: https://goo.gl/g4jlTEDesign Cuts: http://bit.ly/2GSsAR3Riverside FM: https://bit.ly/3CvGJAv✍️ Sharpen your skills by taking a course, using our affiliate links:School of Motion: http://bit.ly/futur-somBring Your Own Laptop Tutorials: https://byol.me/thefuturSkillshare: https://skl.sh/34z8qVj🎧 Do you like the music? Check out the music libraries we use in our affiliate links below:Epidemic Sound: http://share.epidemicsound.com/thefuturArtlist: http://bit.ly/2uWdna7💥FREE TRIAL: Download Stock Photos, Footage, Music & Adobe Templates: https://1.envato.market/c/2429122/298927/4662Get our FAVORITE notebook from Baron Fig: https://baronfig.com/?ref=zQoKL*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.—Host: Chris DoProducer: Mark ContrerasCinematographers/Editors: Stewart Schuster, Mark Contreras, MOCS MediaFutur Theme Music: Adam Sanborne http://www.adamsanborne.comTypefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic

What is the one thing that is more important than both your marketing AND the product that you’re selling? There’s one thing that is the cornerstone to every succesful business, and if you don’t have it, all of your marketing and product efforts may be for naught. In this excerpt from on of his Adobe MAX 2022 talks, Chris discusses the cornerstone element a business needs, even before all of the things you would typically think of.Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:https://thefutur.com/shopShorts Playlist:https://youtube.com/playlist?list=PLzKJi2GjpkEGrDh61kGekKfUdk9QLKYaI===👉Subscribe: https://goo.gl/F2AEbk👉See our Academy Channel: https://goo.gl/vB9zoP🎙 Futur Podcast: https://thefutur.com/podcast/—Love the content? Become a sustaining member for $5/mo today.https://goo.gl/nwekfLBOOKLIST – Essential Reading for Creative Professionals: https://bit.ly/biz-booklistEssential Design Books: https://bit.ly/futur-design-booksKits & Proposals:https://goo.gl/mSjuWQVisit our website: https://www.thefutur.comFREE resources: https://goo.gl/Qh6gHr—We love getting your letters. Send it here:The Futurc/o Chris Do1702 Olympic Blvd.Santa Monica, CA 90404USA—AFFILIATE LINKS*🙏 Support The Futur by purchasing through our affiliate links:Amazon: http://bit.ly/thefuturishereWebflow: https://webflow.grsm.io/thefuturRetro Supply Co.: http://bit.ly/2GW8gzRCreative Market: https://goo.gl/g4jlTEDesign Cuts: http://bit.ly/2GSsAR3Riverside FM: https://bit.ly/3CvGJAv✍️ Sharpen your skills by taking a course, using our affiliate links:School of Motion: http://bit.ly/futur-somBring Your Own Laptop Tutorials: https://byol.me/thefuturSkillshare: https://skl.sh/34z8qVj🎧 Do you like the music? Check out the music libraries we use in our affiliate links below:Epidemic Sound: http://share.epidemicsound.com/thefuturArtlist: http://bit.ly/2uWdna7💥FREE TRIAL: Download Stock Photos, Footage, Music & Adobe Templates: https://1.envato.market/c/2429122/298927/4662Get our FAVORITE notebook from Baron Fig: https://baronfig.com/?ref=zQoKL*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.—Host: Chris DoProducer: Mark ContrerasCinematographers/Editors: Rodrigo Tasca, Richy Films, Stewart SchusterFutur Theme Music: Adam Sanborne http://www.adamsanborne.comTypefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic