![Nebraska partners with Altius Sports Partners to bolster NIL program | Huskers [Video]](https://video.getpvd.com/wp-content/uploads/2022/04/mp_104423_0_625608fbc530epreviewjpg.jpg)
Nebraska Athletics has partnered with Altius Sports Partners, a name, image and likeness advisory and education firm, to bolster the school’s NIL program.
sport
![Man City demand Chilean side Santiago City change badge due to similar branding [Video]](https://video.getpvd.com/wp-content/uploads/2022/02/mp_88794_0_citybadgesplitpng.png)
Man City have reportedly issued a cease and desist warning to Chilean third division club Santiago City over obvious similarities between the clubs’ crests.
![Frost’s former chief of staff Lambrecht getting into NIL business | Football [Video]](https://video.getpvd.com/wp-content/uploads/2021/08/mp_33673_0_5f317cd829153imagejpg.jpg)
Lambrecht on Friday afternoon announced the launch of Athlete Branding & Marketing and his first two clients: Adrian Martinez and Cam Taylor-Britt.