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Entrepreneurship

3 Marketing Automation Myths & Misconceptions [Video]

Marketing Automation, or Sales and Marketing Automation is quickly becoming a household term for many small businesses. But along with the rise in it’s popularity, we’re also seeing a rise in some of the common marketing automation myths and misconceptions.Here are three myths we’re going to dispel in this video:0:53 – Marketing Automation is cold and robotic3:37 – Marketing Automation is only for big businesses5:28 – Marketing Automation only helps with marketing activitiesIf you’ve heard any of these before, or even if you haven’t, take a few minutes to check out this video where we bust these myths and share some healthier perspectives for thinking about the role of sales and marketing automation in your business.Read more about how marketing automation works: https://keap.com/marketing/how-does-marketing-automation-for-small-business-workKeap is on a mission to simplify growth for millions of small businesses. For 20 years, we have been helping small businesses get organized so they can deliver great service and close more business. Today, the pioneer of CRM and marketing automation software for small business serves more than 200,000 users globally with its Keap products.Try a free trial of Keap today https://freetrial.keap.com/signup?ls=social&beta=true&utm_source=youtube&utm_medium=video&utm_campaign=freetrial&utm_term=210816T&utm_content=socialCheck out a demo of Keap https://keap.com/product-demo?ls=social&utm_source=youtube&utm_medium=video&utm_campaign=demo&utm_term=210816&utm_content=socialLinkedin: https://www.linkedin.com/company/keap-growingFacebook: https://www.facebook.com/keapInstagram: https://www.instagram.com/keapTwitter: https://twitter.com/keapgrowing

Categories
Entrepreneurship

How Does Marketing Automation Work? [Video]

You’ve probably heard the phrase “marketing automation”, maybe you’ve even heard success stories from those who have successfully deployed automation in their marketing or sales activities – but sometimes it can be helpful return to the basics.In this video we’re going to zoom out to a high level, and look at how marketing automation actually works – both theoretically and also practically. We’ll talk about what sales and marketing automation does for the prospect, for the customer, and also for the business owner and their team.0:49 – How marketing automation creates a cohesive customer experience3:33 – Where to use marketing automation5:17 – How marketing automation benefits small business owners6:43 – Wrapping it all upRead more about how marketing automation works: https://keap.com/marketing/how-does-marketing-automation-for-small-business-work Keap is on a mission to simplify growth for millions of small businesses. For 20 years, we have been helping small businesses get organized so they can deliver great service and close more business. Today, the pioneer of CRM and marketing automation software for small business serves more than 200,000 users globally with its Keap products.Try a free trial of Keap today https://freetrial.keap.com/signup?ls=social&beta=true&utm_source=youtube&utm_medium=video&utm_campaign=freetrial&utm_term=210813&utm_content=socialCheck out a demo of Keap https://keap.com/product-demo?ls=social&utm_source=youtube&utm_medium=video&utm_campaign=demo&utm_term=210813&utm_content=socialLinkedin: https://www.linkedin.com/company/keap-growingFacebook: https://www.facebook.com/keapInstagram: https://www.instagram.com/keapTwitter: https://twitter.com/keapgrowing