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Entrepreneurship

How to BRAND Yourself As a Real Estate Agent in 2023 – Branding 101 Framework [Video]

Are you a real estate agent looking to build your brand in 2023? In this video, we’ll show you how to make the most of the latest trends and technology to increase your success rate. We’ll discuss key topics such as how to identify your target market, the difference between lifestyle and personal brands, the importance of defining core values, how to develop a unique mechanism for marketing your services, and the importance of consistency. With our help, you’ll have the tools you need to take your real estate business to the next level. Watch now and start building your brand in 2023!0:00 5 Tips to Level Up your Brand1:04 N°1 Define your Market4:10 N°2 Personal vs Lifestyle Brand9:13 N°3 Core Values11:30 N°4 Unique Mechanism and Offer13:20 N°5 ConsistencyLet’s work together…📤 Work with Agent Launch 👉 https://agntlnch.co/apply💬 Join our Facebook Mastermind 👉 https://agntlnch.co/fbConnect with me on social…⚪️ Twitter 👉 https://ericb.io/tw🟠 Instagram 👉 https://ericb.io/ig🔵 Facebook 👉 https://ericb.io/fbRecommended software…🏡 Real Geeks 👉 https://ericb.io/realgeeks🏡 Sierra Interactive 👉 https://ericb.io/sierra🏡 Chime 👉 https://ericb.io/chime📣 Streettext 👉 https://ericb.io/streettext📣 Follow Up Boss 👉 https://followupboss.com🖥 WebinarJam 👉 https://ericb.io/webinarjam📊 HighLevel 👉 https://ericb.io/highlevel📆 Calendly 👉 https://calendly.com🎥 VidIQ 👉 https://ericb.io/vidiq🎥 TubeBuddy 👉 https://ericb.io/tbMust watch videos…⬛️ Acquire 30 NEW Clients Online NEXT Year 👉 https://youtu.be/7qNJ9szG_H8🟩 Google Ads for Real Estate 2022 (Strategy) 👉 https://youtu.be/2_iAa6JZbW0🟩 Google Ads for Real Estate 2022 (Tutorial) 👉 https://youtu.be/n05YfYlCxyQ🟩 Google Ads for Real Estate 2022 (Retargeting) 👉 https://youtu.be/xJ27oRpptyU🟩 Best Real Estate Lead Gen Platforms 👉 https://youtu.be/3hmTzFcdPBM🟥 YouTube Channels for Realtors 👉 https://youtu.be/4myqQL9KIys🟥 YouTube Videos to Make for Realtors 👉 https://youtu.be/ZKJ3uuZEjV0🟦 eXp Realty Model Explained Properly 👉 https://youtu.be/D2an6P-SIEE🟦 eXp Realty vs. Keller Williams 👉 https://youtu.be/L1R0LJQ-3yg🟦 Watch BEFORE Joining eXp 👉 https://youtu.be/MzBQJEweta8Free resources…🟢 Google Ads Keyword Guide: https://agntlnch.co/ppc🔴 YouTube Launch Package: https://agntlnch.co/launchPartner with us at the Collaborative Movement and get…🆓 Live coaching calls w/ Eric & the Agent Launch team on Google, YouTube, content strategy, lead generation, branding & more…🆓 Live coaching calls w/ Jason & his team on online lead conversion, sales, team building, ISA training, admin, social media & more…🆓 Business planning and Jason’s 90-day new agent training program teaching you exactly how Jason did 135 sales in his first year.🆓 Access to our private Facebook mastermind community🆓 Access to Jason and Eric 1-1 as needed🆓 Everything eXp offers such as kvCORE, Chime, 50+ hours weekly training, stock, rev share & more…👉 Learn more and apply at https://ericb.io/cm

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Entrepreneurship

Internet Marketing Membership Websites – The Pros and Cons Revealed! [Video]

Internet Marketing Membership Websites – The Pros and Cons Revealed!conversiobot – TRANSFORM YOUR WEBSITE INTO AN AUTOMATED LEADS & SALES BOT https://bit.ly/3kbvw13thefasttracks – The Simple 3-Step Formula I Used To Earn $5,203.89 Per Day During Lockdown By Just Asking People Simple ‘Yes & No’ Questions On The Internet… https://bit.ly/3XCmgRitrillion dollar opportunity – THE EASIEST WAY TO 6 FIGURES WITH INFORMATION PRODUCTS https://bit.ly/3Is2vXlrecession profit secrets https://bit.ly/3k2pCiOEasiest System Ever – Done For You Affiliate Marketing System https://bit.ly/3XBKT0yperpetualincome365 – How Ordinary People Are Manipulating This SECRET ALGORITHM To Make Perpetual Income Every Month! https://bit.ly/3YDpzsWSuper Affiliate System – John Crestani’s Autowebinar Funnel https://bit.ly/3XEiQxATHE $1,362,342 CLICKBANK SUPER FUNNEL https://bit.ly/3YJnE6gFREE Traffic System: Flood Your Sites With FREE Traffic http://bit.ly/3KdTsviinternet marketing,digital marketing,pros and cons of mobile first website builder revealed,affiliate marketing for beginners,online marketing,pros and cons of affiliate marketing,affiliate marketing,kartra membership site,lead conversion system review and bonus,marketing,lead conversion squared pros and cons,real estate marketing,online earning websites,google sites pros and cons,membership site software,real estate marketing ideas

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Entrepreneurship

How To Be The #1 Real Estate Team in Southern Arizona | Jeff Wilhems Ep. 137 [Video]

Jeff has been the Real Estate & Mortgage Industry expert since 2001 in Tucson, AZ. Jeff & his wife Marsee own and operate the #1 Real Estate Team in Southern AZ The Marsee Wilhems Team is a household name in their market. Selling over 7,000 homes since 2005. Almost 2 Billion Dollars in Sales!Jeff is a leader and well-known throughout the real estate world. His Top Agent U interviews are his latest project. Jeff interviews top real estate and mortgage experts throughout North America on his youtube channel each week. He and his wife Marsee have a real estate network with eXp Realty of just north of 5,000 agents throughout the US & Canada and 11 different countries now and growing.Jeff is also an avid Golfer and Fisherman at their lake house in the upper Midwest and while down in Florida.#jeffwilhems #arizonarealestate #realestate #realestatecoach ##realestateagent #realestatebusiness #realestateinvesting #realestatetipsNeed help implementing all this? Request a Free Strategy Call:https://careers.theclifffreemangroup.com/strategy-call/Are you confused and don’t know where to start? Come to my 3-hour business planning workshop:https://careers.theclifffreemangroup.com/Want A High Performance Real Estate Career? Click Here to Apply:https://careers.theclifffreemangroup.com/join-our-team/Cliff comes to eXp Realty with 30+ years of real estate and mortgage experience including 10 years as a professional coach. He has personally coached over 500 top real estate professionals across North America and his portfolio of clients range from sole practitioners to large teams generating over $150,000,000 in annual sales. As the producing owner/broker of a boutique firm in DFW, he pioneered the virtual brokerage model several years ago.A highly sought-after leader in his field, Cliff’s main areas of focus and expertise include self-leadership mastery, business and strategic planning, people intelligence, team dynamics, best-of-breed lead generation systems, lead conversion, PPC, marketing, operations and finance. He is also a “trainer of trainers” and published author.Cliff FreemanThe Cliff Freeman Group | eXp Realty130 N Preston Rd. Suite 102 Prosper, TX 75078(469) 804-0000Cliff@CliffordFreeman.comwww.dfwsearch.house

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Entrepreneurship

Realtor Strategy That Led to Over $500,000,000 in Sales [Video]

Realtor strategy that led to over $500,000,000 in sales volume. Building a successful real estate business involves strategic planning. This video shares a real estate sales activity I did to have consistent success.This video covers:How to generate real estate listingsHow to generate real estate buyersA realtor follow-up plan for higher conversion ratesRealtor marketing that worksReal estate client appreciation ideasreal estate marketing for more buyers and seller leadsIncreasing lead conversionHow to consistently take real estate listingsHow to work with real estate buyersHow to generate real estate referralsRealtor action planRealtor strategy for successIf you would like more training and real estate motivation, you can subscribe to our page or also connect with Jimmy on: The Real Estate Sales Podcast:https://podcasts.apple.com/us/podcast/the-real-estate-sales-podcast/id1534461762Instagram at https://www.instagram.com/jimmyburgess.ceo/LinkedIn at https://www.linkedin.com/in/jimmy-burgess-6a930312b/Facebook at https://www.facebook.com/jimmyburgessrealestateIf you are considering a move from your current brokerage in Northwest Florida let’s connect to see if Berkshire Hathaway HomeServices Beach Properties of Florida might be the perfect place for you to grow your dream real estate business.00:00 Introduction00:55 Next Ten List Info02:44 Next 10 Buyer List05:34 Next 10 Seller List07:52 Next 10 MVP Referral Partner List

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Entrepreneurship

Real Estate Prospect Communication [Video]

Subscribe to EAP’s Channel Here – http://bit.ly/EasyAgentProSubscribeCheck out our tips for prospecting: https://www.easyagentpro.com/blog/follow-up/real-estate-prospect-communication/#LINKS:EAP Tips: https://www.easyagentpro.com/blogFacebook: https://www.facebook.com/easyagentpro/Twitter: https://twitter.com/easyagentproInstagram: https://www.instagram.com/easyagentpro/More Videos: –Easy Agent Pro helps real estate agents grow their business. They’ve been featured on Inman, RIS Media, RESAAS, and more. You can find new marketing tips, tricks, tactics and strategies at EasyAgentPro.#EAPTV is one source of real estate marketing tips for real estate agents. We are focused on providing as much value as possible by talking about social media, websites, lead generation, lead conversion, and business.Easy Agent Pro is the maker of LeadSites https://goo.gl/Fv2nycLeadSites are real estate websites that provide the best tools and apps for agents to generate leads in a modern, digital world. Check them out today!

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Entrepreneurship

How To Elevate Your Style of Living – Valyn Lyons Ep. 135 [Video]

In this video we interview Valyn Lyons on How To Elevate Your Style of Living With ambition and vision, Valyn relocated from Florida to Atlanta, Ga, in 2002. While there, she obtained her Real Estate License in 2006 and excelled as a full-time Realtor.Today, Valyn Lyons is an International Investor, Multimillion-Dollar Earner, and Real Estate Broker running businesses Bi-Continental from Atlanta to the UK with Teams in Atlanta, Orlando, Ocala, and Port Charlotte.Valyn has a vast knowledge of all aspects of the Real Estate market. As an agent, Valyn was in the top 5% of Atlanta’s Top Producing Agents. As a brokerage, The Cole Realty Group has been one of the Top Zillow teams in Georgia, closing over 86 million in sales with 24 agents.From her years of experience in real estate and her passion for helping others reach their full potential, Valyn changed roles. She focused her efforts on being a Mentor. Her mentorship programs and leadership have transformed 1st-year real estate agents into multi-million dollar TOP Producers. Now she is helping agents all over the world excel in Real Estate. TCRG’s agents benefit from first-hand, in-depth training material and programs.Valyn’s experience is a laundry list of accomplishments designed to empower anyone willing to do the work and have the desire to be successful and have financial freedom.Valyn is also a co-founder of Closing The Gap Live. This Non-Profit organization is an initiative to empower the black community. When agents and brokers in our communities are educated and positioned for success, this will, in turn, help increase homeownership in black communities, ultimately leading to generational wealth.One of her newest endeavors is The Broker Academy. This program is designed to walk new and seasoned Brokers through systems and processes so that they can scale and run a successful brokerage.As an accomplished real estate investor, she is eager to share her knowledge in flips, rehabs, remodeling, Airbnb, and buy-and-hold strategies#valynlyons #luxuryrealestate #realestatemarketing #realestate Need help implementing all this? Request a Free Strategy Call:https://careers.theclifffreemangroup.com/strategy-call/Are you confused and don’t know where to start? Come to my 3-hour business planning workshop:https://careers.theclifffreemangroup.com/Want A High Performance Real Estate Career? Click Here to Apply:https://careers.theclifffreemangroup.com/join-our-team/Cliff comes to eXp Realty with 30+ years of real estate and mortgage experience including 10 years as a professional coach. He has personally coached over 500 top real estate professionals across North America and his portfolio of clients range from sole practitioners to large teams generating over $150,000,000 in annual sales. As the producing owner/broker of a boutique firm in DFW, he pioneered the virtual brokerage model several years ago.A highly sought-after leader in his field, Cliff’s main areas of focus and expertise include self-leadership mastery, business and strategic planning, people intelligence, team dynamics, best-of-breed lead generation systems, lead conversion, PPC, marketing, operations and finance. He is also a “trainer of trainers” and published author.Cliff FreemanThe Cliff Freeman Group | eXp Realty130 N Preston Rd. Suite 102 Prosper, TX 75078(469) 804-0000Cliff@CliffordFreeman.comwww.dfwsearch.house

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Entrepreneurship

Dominate Luxury Real Estate and Marketing Systems | Maria Howard & Alicia Chmielewski Ep. 133 [Video]

On this episode of Cliff’s Notes, Maria and Alicia will unpack the accelerated marketing system they use to sell their homes for top dollar and FAST!Maria Howard is an Emmy Award Winner and former co-anchor for CBS11 News; Maria has spent countless hours honing her public relations and media skills. This mastery allowed her to become Dallas County Public Information Officer and ultimately led Maria to residential real estate. As a new agent, Maria is proud to be an expert in all things Frisco, PR, and media, which she unapologetically puts to work for her clients.Alicia Chmielewski, “The Luxury Home Auction Girl,” is the Market Director for Elite Auctions, a luxury real estate auction and marketing firm that partners with listing agents and sellers of some of the nation’s finest estates. After spending more than a decade in the real estate industry, Alicia knows what it takes to be successful. Her specialty is generating interest in and driving luxury home sales by creating action, even in an often stagnant buyer market. Auctions are no longer just for million-plus dollar homes; she has an auction program for all price points. Alicia released her guide on Amazon, “Pause and Smile,” to share her story about rediscovering her faith and finding the positive in life. #luxuryrealestate #realestatemarketing #realestate Need help implementing all this? Request a Free Strategy Call:https://careers.theclifffreemangroup.com/strategy-call/Are you confused and don’t know where to start? Come to my 3-hour business planning workshop:https://careers.theclifffreemangroup.com/Want A High Performance Real Estate Career? Click Here to Apply:https://careers.theclifffreemangroup.com/join-our-team/Cliff comes to eXp Realty with 30+ years of real estate and mortgage experience including 10 years as a professional coach. He has personally coached over 500 top real estate professionals across North America and his portfolio of clients range from sole practitioners to large teams generating over $150,000,000 in annual sales. As the producing owner/broker of a boutique firm in DFW, he pioneered the virtual brokerage model several years ago.A highly sought-after leader in his field, Cliff’s main areas of focus and expertise include self-leadership mastery, business and strategic planning, people intelligence, team dynamics, best-of-breed lead generation systems, lead conversion, PPC, marketing, operations and finance. He is also a “trainer of trainers” and published author.Cliff FreemanThe Cliff Freeman Group | eXp Realty130 N Preston Rd. Suite 102 Prosper, TX 75078(469) 804-0000Cliff@CliffordFreeman.comwww.dfwsearch.house

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Entrepreneurship

How To Build an Empire In Real Estate | Chris Molenaar Ep 130 [Video]

Chris Molenaar was the first real estate agent to join eXp Realty in Saskatoon. He shares perspective on becoming a real estate agent, real estate marketing ideas + real estate lead generation. What’s my real estate agent day in the life? Learn about eXp Realty news, exp explained, how to get your real estate license, and much more.Chris Molenaar’s story is an inspiration to those who know him well. Humble beginnings bring gratitude, poise, and patience to the transaction. With your growing business or growing family, success isn’t always a straight line. He keeps things calm but never quiet; settled but still exciting. The truth about your home isn’t always easy to hear, but he makes it easy to understand. Whether you’re moving up or moving on – he’s the man with a plan to take it off your hands.#chrismolenaar #realestate #realestatebusiness Need help implementing all this? Request a Free Strategy Call:https://careers.theclifffreemangroup.com/strategy-call/Are you confused and don’t know where to start? Come to my 3-hour business planning workshop:https://careers.theclifffreemangroup.com/Want A High Performance Real Estate Career? Click Here to Apply:https://careers.theclifffreemangroup.com/join-our-team/Cliff comes to eXp Realty with 30+ years of real estate and mortgage experience including 10 years as a professional coach. He has personally coached over 500 top real estate professionals across North America and his portfolio of clients range from sole practitioners to large teams generating over $150,000,000 in annual sales. As the producing owner/broker of a boutique firm in DFW, he pioneered the virtual brokerage model several years ago.A highly sought-after leader in his field, Cliff’s main areas of focus and expertise include self-leadership mastery, business and strategic planning, people intelligence, team dynamics, best-of-breed lead generation systems, lead conversion, PPC, marketing, operations and finance. He is also a “trainer of trainers” and published author.Cliff FreemanThe Cliff Freeman Group | eXp Realty130 N Preston Rd. Suite 102 Prosper, TX 75078(469) 804-0000Cliff@CliffordFreeman.comwww.dfwsearch.house

Categories
Entrepreneurship

New Home Marketing Strategy – Pre Construction Marketing & New Build Lead Generation [Video]

⚠️ This is the EASIEST WAY to GET FREE LEADS ⚠️ If you want to know how to properly leverage new home marketing / pre construction marketing by leveraging social media for Realtors, this video will change your business forever. Of the many real estate marketing ideas, this is the one that has resulted in the most leads and closed deals for myself, and many others!🏆 Useful Resources 🏆FREE 2022 Social Media Masterclass → https://bit.ly/SMMRE💥 FREE COACHING, TRAINING & MASTERMIND CALLS 💥Book a Private Zoom call with me → https://bit.ly/AgentWolfPack🌎 IMPORTANT eXp Realty 2022 VideoseXp Realty Review → https://youtu.be/RLhpBmPwEPMeXp Realty Explained → https://youtu.be/bmBpQk7io-AeXp Realty for New Real Estate Agents → https://youtu.be/bmBpQk7io-AeXp Realty Misconceptions → https://youtu.be/qPYTxSoYwPY💜 POPULAR PLAYLISTS for REALTORS 💜Facebook Ads for Realtors → http://bit.ly/2RA4QEZ​Instagram for Realtors → http://bit.ly/36fw49c​Social Media for Realtors → http://bit.ly/2RE8M7M​🏡 MUST WATCH Videos for Realtors 🏡Complete Facebook Ad Tutorial → https://youtu.be/F0Xfa0fiT4g​Facebook Special Ad Category → https://youtu.be/iav2NrJmPVs​Facebook Retargeting → https://youtu.be/qtR0oXsvJZo​Instagram for Realtors → https://youtu.be/iU-SloldzQ0​Chatbots for Realtors → https://youtu.be/brFBI4tJiAo​LinkedIn for Realtors → https://youtu.be/JHkr_blKIbY​YouTube for Realtors → https://youtu.be/_cogyKO1BgY​#Realtor #RealEstateAgent #eXpRealty 💥 Follow me on Social Media 💥 → TikTok: https://bit.ly/3mR8r2v→ Instagram: https://bit.ly/3qpkjbe→ LinkedIn: https://bit.ly/2BjZPsZ _________________________________ Mike Sherrard is a global team leader & licensed Real Estate Agent at eXp Realty 2022:🏆 Ranked Top 30 Realtor on Social Media, Worldwide🏆 Ranked #1 Realtor on Social Media, Alberta🏆 Ranked #1 Realtor on Social Media, Calgary🏆 Ranked #3 Realtor on YouTube, Globally🐺 Book a Private 1 on 1 Zoom Call with ME to learn more! → https://bit.ly/AgentWolfPack📲 FREE access to ALL of my Social Media Courses / Training🤫 FREE access to 5 PRIVATE Mastermind calls per week⚙️ FREE access to our private Wolf Pack Hub with Accelerator Programs for New Agents🏆 FREE COACHING & MENTORSHIP from me with direct access whenever you want😈 FREE custom plans for BRANDING, CONTENT & MARKETING🎥 FREE access to a library of 100+ Mastermind Calls 🚀 Access to my branding & marketing team

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Entrepreneurship

Realtor Sells 30 Homes With This One SIMPLE Marketing Strategy [Video]

Learn how to sell 30 homes a year with this one simple marketing strategy. Most real estate agents think they have to do new things to generate more business but rarely is that true. Often, if you want to sell more houses, tweak your real estate marketing to be less of many things and more of one thing.Let’s work together…📤 Apply to work with Agent Launch 👉 https://agntlnch.co/apply🤝 Apply to join the Collaborative Movement 👉 https://agntlnch.co/cmConnect with me on social..🟠 Instagram 👉 https://agntlnch.co/ig⚫️ TikTok 👉 https://agntlnch.co/tt🧠 Facebook Mastermind 👉 https://agntlnch.co/fbMust watch videos…🟩 Google Ads for Real Estate 2022 (Strategy) 👉 https://youtu.be/2_iAa6JZbW0🟩 Google Ads for Real Estate 2022 (Tutorial) 👉 https://youtu.be/n05YfYlCxyQ🟩 Google Ads for Real Estate 2022 (Retargeting) 👉 https://youtu.be/xJ27oRpptyU🟩 Best Real Estate Lead Gen Platforms 👉 https://youtu.be/3hmTzFcdPBM🟥 YouTube Channels for Realtors 👉 https://youtu.be/4myqQL9KIys🟥 YouTube Videos to Make for Realtors 👉 https://youtu.be/ZKJ3uuZEjV0🟦 eXp Realty Model Explained Properly 👉 https://youtu.be/D2an6P-SIEE🟦 eXp Realty vs. Keller Williams 👉 https://youtu.be/L1R0LJQ-3yg🟦 Watch BEFORE Joining eXp 👉 https://youtu.be/MzBQJEweta8Free resources…🟢 Google Ads Keyword Guide: https://agntlnch.co/ppc🔴 YouTube Launch Package: https://agntlnch.co/launchRecommended software…🏡 Real Geeks Discount 👉 https://ericb.io/realgeeks🏡 Chime Discount 👉 https://ericb.io/chime📣 Follow Up Boss 👉 https://agntlnch.co/fub📆 Calendly 👉 https://calendly.com🎥 VidIQ 👉 https://agntlnch.co/vidiqPartner with us at the Collaborative Movement and get…🆓 1-2 Weekly private live coaching calls w/ Eric & the Agent Launch team on Google, YouTube, content strategy, lead generation, branding & more…🆓 3-4 Weekly private live coaching calls w/ Jason & his team on online lead conversion, sales, team building, ISA training, admin, social media & more…🆓 Initial business planning session setup and Jason’s 90-day new agent training program teaching you exactly how Jason did 135 sales in his first year.🆓 Access to our private Facebook mastermind community🆓 Access to Jason and Eric 1-1 as needed🆓 Everything eXp offers such as kvCORE, 50+ hours weekly training, stock, rev share & more…👉 Learn more and apply at https://agntlnch.co/cm

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Entrepreneurship

Real Estate Lead Conversion Hack 2022 I Leads That Make You Money [Video]

This is the secret to increase your success in real estate for the rest of your career and beyond! Learn WHO can help you turn ANY lead into a closing and its much easier than you might think. Lead conversion in all about knowing how to help your target audience. Knowing their pain, their goals, their motivation for doing anything in real estate. If you know how to diagnose a solution, you will become a lead conversion Master. We discuss choosing who you surround yourself with, where to find the answers to converting leads into commissions, and why anyone can do it successfully. Every lead will then make you money because you know what your leads need!See what the Maverick Realty Network can do to grow your real estate business. We help agents leverage the power of collaboration from our members & connect the dots of the real estate business for agents nationwide! Find out more about us by Scheduling a 30 minute call or zoom consultation with us at: https://bit.ly/3zFs1WjOr by visiting the about us page of our website: https://bit.ly/3zFs3xp Our coast to coast network can help you grow your business no matter where you sell real estate…Open to ALL! Weekly Maverick Realty Network Partner Meeting at 9:00AM CST!Join Zoom Meetinghttps://us02web.zoom.us/j/954596188?p…Meeting ID: 954 596 188Passcode: 871045Find out more about our nationwide network by: Scheduling a 30 minute call or zoom consultation with us at:https://bit.ly/3zFs1WjBart Gurleybartgurley@gmail.com 214-699-4992 Call or TextOur coast to coast network can help you grow your business no matter where you sell real estate… real estate marketing real estate coaching real estate agent mike sherrard lead generation facebook ads for real estate jaime resendiz

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Entrepreneurship

2022 Real Estate Marketing Plan: Co-Branding Strategy [Video]

Real Estate brands are exploring new opportunities to gain market share and engage with prospective consumers. Marketing strategists are thinking outside traditional templates, and many consider working together with another brand to execute an innovative and influential campaign.Co-branding can be a very effective activation that bolsters both brands working together rather than acting independently. It helps extend reach, awareness, and sales potential by capturing prospective consumers of each brand.