purposeful

Chris Hannaway founded Infinite Session with his brother Tom in 2018. They set out with a goal of creating an alcohol-free beer that actually tastes like beer, just like you’d find in your local craft brewery. Infinite beers sell worldwide, predominantly in UK and US supermarkets and have won several World Beer Awards, including when judged against alcoholic beers!Unlike alcohol-free beers of the past, Infinite Session is unrestrained. Infinite Session stands for more when alcohol-free beer has always been defined by restriction. They believe that beer is bigger than booze: no more covering labels or whispering orders at the bar. Drinking should be on your terms because the flavour is more important than ABV. In this episode, Simon and Chris discuss how to go about starting a business you love, working with family and much more.TopicsChris’ background and how Infinite Session was bornHow to get into entrepreneurshipThe importance of market researchWorking with familyIf you had to start again, what would you do differently?Chris Hannaway: https://infinite.beer/Powered by GoDaddy UK:40% off: https://bit.ly/3IZ0Ibc Tailor Brands: Pep for 40% off https://tailorbrands.go2cloud.org/SH5U FOR MORE HELP START HERE: purposefulproject.com