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Hello, My name is Poloko Mokonehatse from the International Institute of Digital Marketing and today I will be speaking to you about the importance of branding in user touchpoints.In today’s world, a digital presence is important for your business. However, creating a digital presence goes beyond creating a website or opening a social media account. Your brand has to be accurately represented in order to create a successful customer journey from the time a customer researches about your business to when they are making a purchase decision.A user touchpoint is the point of interaction that can influence a customer’s experience with your business. Here are some digital touchpoints your can explore:- Websites- Social media- Blog posts- Search engine optimization – Content So why is branding important to this process? Branding creates the opportunity for your business to create its own narrative and communicate its ideas and core values. This develops an emotional relationship with your customers that goes way beyond just your products and services. Almost like creating a friend for your customers.For more information, visit our website at: www.digitalmarketinginstitute.orgThank you, see you next time!Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/For Course Details: https://thedigitalmarketinginstitute.org/courses ——————————————————————————————————-INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed– a foundation with the ability to be built upon and developed with time.#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

#branding #seo #socialmedia#branding is hard. In order to set up a successful #branding strategy, you should first have a clear vision in mind of what your brand is about: what is your mission? What values are important? Which style fits your brand (formal/informal)? What does your preferred audience look like?Hi, i’m cally, from the international institute of digital marketing. Let’s look at 5 practical tips to improve your #branding.Tip 1: stay consistentThe most important thing when it comes to #branding is to stay consistent. Develop a certain style and stick with it! Design a logo, and stick with it! Phrase your mission and stick with it! If you are consistent in the way you present your brand to your audience, people will eventually start to remember and recognize your brand.Tip 2: phrase a tagline and make it visibleYour tagline phrases the most important message about your brand or your product in a single sentence. Make sure it stands out on your website. You can, for instance, place a tagline below your brand name.Try to make your taglines clear and appealing, and have a clear picture of your audience as you’re deciding on your tagline. Use a few words to clearly describe what your site’s all about.Tip 3: use imagesImages are a very important aspect of your #branding strategy. You can use pictures and illustrations on your website, in your newsletter, on facebook or in advertisements. Of course, you should make sure your images fit your brand. If you sell ballet shoes, you should probably not use pictures of wild animals in the jungle. You’ll want to use pictures that express elegance and grace.Tip 4: use your brand nameMake sure your brand name will become familiar to your audience. That means you should use that brand name! Make sure to use your brand name in your newsletter and in your posts. People should hear and read your brand name regularly!Tip 5: use your logoYour logo is of great importance to your #branding strategy. #branding is more than designing an awesome logo, though. Ideally, your logo should stand out. It should be something people recognize without any context. Once you have a great logo, make sure to use it! Present it to your audience: on your website, in your newsletter, on facebook: everywhere!ConclusionIf you develop a successful #branding strategy, people will remember and recognize your brand. In the long run, your logo or brand name will be something that immediately evokes positive emotions. As people get more familiar with your brand, your #seo will get easier as well. Therefore, combining your #seo strategy with an awesome #branding strategy is the way to go!For more information, visit www.thedigitalmarketinginstitute.orgGlobally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/For Course Details: https://thedigitalmarketinginstitute.org/courses ——————————————————————————————————-INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed– a foundation with the ability to be built upon and developed with time.#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute