personal brand

Your brand is designed to set you APART…and set you UP for success by positioning you to attract ideal prospects. But once that happens, what do you DO with those prospects? How can you be sure you’re CONVERTING them into customers on a regular basis? In this episode we’ll hear from Dale Archdekin, a lead conversion expert and founder of Smart Inside Sales. He’s known for creating a lead conversion process that took one stranger off the streets with no real estate experience, and helped them produce 60 transactions in their first 12 months. Tune in and learn how it happened.—–Show Notes0:00 Intro2:13 What brought you to what you’re doing today?I started selling real estate, I went and learned from some other people around the country who were effectively doing it, brought it back home, perfected it, and then built an internal ISA department for that team that could take somebody in and make ISA that could produce 50 to 60 transactions in their first 12 monthsI left that business, I left that company and I said “you know what I’m gonna go teach other people how to do this” so 6 years ago when I started my coaching and training company that’s what we did. I said, “ Hey, here’s the magic, here’s the process, here’s the secret sauce, implement this in your company and it’s going to work for you too.”5:47 Was there a certain event or person in your life that directed you in that direction? In high school, at a part-time job, working at a call center, where we were selling credit cards insurances. When it was like “How I’m going to get money? How am I going to find people that need a service that I can sell them?” I’m like I’m just going to call them because that’s what I’ve done beforeI was on the hunt for how do I make more money with less time, that’s what brought me to real estate, then I discovered how much incredible time and effort, and work it takes in the real estate business to make a lot of money in a little bit of time10:01 Would you say that there’s been a specific mentor in your life?I’ve never had one exact mentor but here’s what I have done, whenever I hit a growth point in my life or a struggle, I go and find somebody who has what I need or knows what I need, so it’s hard to pick one out because there has been so many11:59 What would you say is the number one trait you feel that anybody in sales must have to be successful?You have to have tenacity. If you win you need to have the tenacity to go and do it again and not be afraid of losing and if you’re losing you have to have the tenacity to keep doing it until you win The book “How to Win Friends & Influence People” by Dale Carnegie, was one of the books that started me on the path, it just simply helped me understand, if you can put them first authentically then they will like you better, it’s just that simpleWhen I started selling real estate, I was a “me first” salesperson, even when I tried to pretend that I wasn´t. And now I’m absolutely 100% in my coaching training business: client first. This is something I realized while doing coaching and training, you can’t learn from somebody that you don’t believe you can learn from. So if you have somebody that doesn’t believe that your material is going to work for them or that it’s going to make an impact, that’s already predetermined, you can’t overcome that usually, so if they already made that decision is better to let go17:14 What would be a piece of advice that you would give people you know about personal branding?I always show up, I always give a 120%, and I will do free things for people, and that has opened up lots of doors for myself and my company, I’m talking about from an activity perspective but also consistency, I always show up that way, my company always shows up that way, we always try to do the best job we possibly can 20:54 If our listeners had the freedom to visit anywhere in the world, what place would you recommend for them to visit and why?I enjoyed Greece, it was beautiful, so I will recommend going there22:39 Tell everybody how to reach you or how to contact youSure, I’m Dale at smartsalescoaching.com and if you google Dale Archdekin I’m the only one out there, we have our training programs, coaching, and consulting for team leaders, etc.—–BRANDFACE🔥We help coaches, podcasters, speakers, sales professionals, and any expert differentiate themselves through personal branding.🌐http://brandfacestar.com📱Free 30-min call to discuss your brand: http://discussyourbrand.com📱Free guide to Attract, Convert & Charge MORE: www.brandfaceguide.com———-💛Facebook Groups:Coaches & Creators: https://www.facebook.com/groups/buildyourbusinessstarbrandReal Estate Pros: https://www.facebook.com/groups/buildyourrealestatebrand👍 Social MediaFB: https://www.facebook.com/brandfacestarIG: https://www.instagram.com/brandfacestarTT: https://tiktok.com/brandfacestar

“Marketing doesn’t work.” It’s a phrase that has been repeated by many frustrated marketers. The question is…why does this keep happening? In this episode, you’ll learn the difference between marketing and branding, as well as the 4 things that MUST fall in line in order to have a successful marketing campaign (regardless of your industry). Stop wasting money & spend your time wisely (with us) in this episode—–Show Notes0:27 Today we’re going to talk about one of our favorite subjects, it’s called marketing doesn’t work, we’re gonna learn a lot about why is not working and how to fix it, there are 4 things that I learned about why marketing doesn’t work1:11 In order to be successful your marketing has to present the right message and image to the right people, at the right time, enough times1:52 The difference between marketing and branding- Marketing is simply putting a message and image out there to the world, to your prospects, using different marketing platforms or systems, it might be billboards, ads, postcards, you name it- The message and image you put out there that is your brand2:27 So let’s look at the 4 things that are necessary to make marketing work1. (2:33) The right people, you need to know, who you are speaking to and then learn what it means to them, defying your ideal customers is what we called that – We look at 4 different pieces of criteria when we help clients, It is called the HEAP formulaa. Pick customers that you can HELPb. Put serious thoughts into people you ENJOY working withc. Somebody that APPRECIATES the work that you dod. The P is PROFITABLE, there’s nothing wrong with making PROFIT- Those 4 criteria helped everybody that has ever been through our program to decide who their ideal customer is 2. (4:20) Message and image depend on 2 things – First, your ideal customers, because you want to make sure that your message and image are trying to attract, making sense to those customers that you find through your HEAP criteria- Second is, what sets you apart? both professionally and personally, if that appeals to the ideal customers then you got that magic formula3. (5:37) Your advertising has to hit at the right time- Timing is everything, being at the right place at the right time, if you’re marketing at the wrong time, you’re wasting your money- An example, If you wanna rent bicycles you probably don’t wanna be in a New England Estate in the wintertime, because you’ll probably be wasting your money, so you gotta do it at the right time, if you take that same marketing and put it out through spring, now you are not wasting your money, so remember, it has to be the right time 4. (6:28) You wanna make sure you put your message and image out there enough times- One great example, we had some clients who said, we sent a postcard to 10 thousand people, and we are not getting a response, we said, how many times? Just once- The frequency is not there, we would rather that person send to a thousand different people 10 times because the results would be far far better- You’re impacting a smaller amount of people more times It takes about seven impressions before somebody begins to associate your name with what you do or what you stand for, the wow statistic is people give up at four 8:33 Recap—–BRANDFACE🔥We help coaches, podcasters, speakers, sales professionals, and any expert differentiate themselves through personal branding.🌐http://brandfacestar.com📱Free 30-min call to discuss your brand: http://discussyourbrand.com📱Free guide to Attract, Convert & Charge MORE: www.brandfaceguide.com———-💛Facebook Groups:Coaches & Creators: https://www.facebook.com/groups/buildyourbusinessstarbrandReal Estate Pros: https://www.facebook.com/groups/buildyourrealestatebrand👍 Social MediaFB: https://www.facebook.com/brandfacestarIG: https://www.instagram.com/brandfacestarTT: https://tiktok.com/brandfacestar