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https://lavenderdragonteam.com Co-Founder Mary NunaleyWe are a training and consulting company specializing in elearning, game based learning, and implementing gamified concepts for small and medium businesses.
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Listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/amy-porterfield-podcast/http://amyporterfield.omme.libsynpro.com/259-7-secrets-to-talking-about-your-product-like-a-proOne of the best ways to sell your product is to get out there and tell people about it. This isn’t always easy! After this episode, you’re going to be armed with strategies to confidently talk about your product like a pro.After an exhausting launch, I found myself mindlessly flipping through channels and stumbled upon an infomercial for Bye Bye Foundation with IT Cosmetics founder Jamie Lima. This is a woman who knows how to SELL her product to the tune of millions and millions of dollars.I noticed that Jamie talks about her product in a very specific way. The words she was using… the way she repeats herself… it was like magic! She was seamlessly talking about her product the way I’d like to talk about my own programs while on webinars and Facebook Lives.I began studying her work and really paying attention. I discovered that she has very specific strategies for talking about her product, so I broke those down for you in this episode. I also give you some tips and tricks to apply Jamie’s expert strategies when talkinb about your own products.Grab your free cheat sheet here!The Seven Secrets for Talking About Your Product Like a Pro:• [06:51] Solidify your verbal tagline. A verbal tagline is something that you say over and over again. Create an inspirational or motivational tagline that talks about your product.• [10:34] Tell what it is. You’ve got to be clear on exactly what it is you’re selling. It may seem obvious to you, but it may not be to your potential customer. You want to highlight what is most important about your product, program or service through the use of very concise phrases or words.• [13:58] Tell what it’s not. You just need one or two sentences of what your product is not. Find one or two things that you know your audience doesn’t want because that allows you to then move into what it IS in an inspirational way. This contrast can be very powerful.• [16:08] Tell why it’s unique. There are likely multiple ways your product, program or service is unique, but it’s important to highlight ONE specific way it’s very unique to set you apart from your competition.• [20:37] Identify a few core themes. Come up with verbal themes. Jamie uses the words “different” and “deserve” a lot as her theme words. A theme word I use when I talk about my programs is “doable”. It’s important to have some themes that are constant when talking about your product, program or service.• [26:09] Future pace with an intentional one-liner. Future pacing by beginning a sentence with “Imagine…” will help your potential customer look at what’s possible, or what’s ahead for them. You want them to get excited and future pacing will help them to envision a better future for themselves if they purchase your product, program or service.• [28:23] Choose testimonials that speak to all of the above. When getting testimonials from your customers, make sure to ask the right questions to get authentic answers that talk about your product in a way that mirrors how you talk about your product.I’ve created a cheat sheet that will walk you through these seven secrets in detail but will also prompt you to create each of these snippets on your own so that you have them when you go into your next promotion. Grab the cheat sheet here!Subscribe & Review in iTunesAre you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes !Now if you’re feeling extra loving, I’d be really grateful if you left me a review over on iTunes , too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review , select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!Links mentioned in this episode:• Jamie Lima • IT Cosmetics • Blue Ocean Strategy
Listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/amy-porterfield-podcast/http://amyporterfield.omme.libsynpro.com/255-whats-keeping-you-safe-is-whats-keeping-you-stuckWhat’s keeping you stuck? Are you in an unfulfilling 9-5 job that you’re dying to get out of? Maybe your side hustle is not progressing along fast enough. Is the business model you created just not feeling right? Or maybe you’ve been at it for a while and your revenue numbers just aren’t where you want them to be. No matter what it is, if you’re feeling stuck in any area of your business, that needs to stop and today’s episode is going to help. We will explore the four areas that are likely keeping you stuck and my goal is for you to recognize what these areas are so you can formulate a plan to start moving forward in the direction you want to go.Following are the four areas I’ll discuss in this episode to keep you moving forward: Understanding what your safety blanket is and how it’s likely holding you back. Safe can be a good thing, but that’s not always the case in your business and I’ll explain why. Which of your own expectations are holding you back? Setting expectations for yourself are good, but you’ve got to ground those expectations in goals and processes to get you to that goal.How to get clear on the systems that are necessary to get the results you want. I’ll share an excerpt from a book I’m reading now that has totally rocked my world when it comes to goal setting. I’ll walk you through the new mindset shift I’ve created that is going to help me to reach my impossible goal. Why it’s important to fuel your brain by doing something different. Inspiration can come in many different packages, and expanding your horizons in what you read, listen to, and watch can get you right out of the creative rut you may be in.Are you ready to move past the feelings of being stuck or unfulfilled? Let’s do this! Press play to listen in . This episode is brought to you by my free masterclass , “The Ultimate List Building Catch-Up Plan. My Proven 3-Stack System For Leveraging The Most Powerful, “What’s Working Now” List Building Strategies (without the stress, tech confusion, or crazy overwhelm). If you are struggling to get started with building your list OR if you are not attracting new subscribers to your list every single day, this is the free master class for you.
Listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/amy-porterfield-podcast/http://amyporterfield.omme.libsynpro.com/257-how-to-sell-more-by-offering-lessAre you making it as easy as possible for your followers to buy from you? Is it possible to put out too much content? Many of us, myself included, struggle with thinking more is more when it comes to the products, services, and programs that we offer our potential customers.It may seem counterintuitive, but offering MORE can actually make people click away!Giving people too many options can cause decision fatigue and your potential customer will click away from your blog or video without signing up or purchasing from you.We’re living in an age with options everywhere. If it takes too much brain power for someone to decide on something, they’re out. It’s your job to make it as easy as possible for your followers to make a decision. Your audience will be much more apt to buy if you present them with less offers that are better quality,In this episode, I help you determine the fine line of less is more when it comes to content. Did you know that a person is less likely to buy if given too many choices? I’ve got a study to prove it to you.I’ll also help you understand why it’s important to have flow, and a clear beginning, middle, and end. Want to become a go-to guide in your field? I’ve got that covered, too.These three foolproof steps will help you narrow down the options that you present to your audience:• Listen to your customers. Be intentional about hearing what your customers are asking for. If you listen closely, your audience will tell you exactly what they want.• Carefully watch your audience’s behavior. Where do conversions take place? Where can you narrow down your options?• You cannot fear pivoting when necessary. Notice patterns and trends with your audience and do more of what’s working and cut out what’s not working.Your next clear step: Have a 15-minute brainstorming session and write down what you offer. Ask these questions. Does it feel like too much? Is it clear?Click here to listen now! Subscribe & Review in iTunes Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes !Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes , too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review , select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!
Listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/amy-porterfield-podcast/http://amyporterfield.omme.libsynpro.com/258-achieve-more-while-doing-less-with-michael-hyattAs entrepreneurs, we’re driven by our passion and ideas. There is never a lack of projects and things that need to get done. Even worse, we often jump from one task to the next as we try to get caught up with our endless list.Does it seem like you never have enough time in the day to get the importantstuff done? Are you frantically trying to whittle down that endless list? We all get caught up in this cycle. That’s why I’m so excited to have Michael Hyatt back on the show.Michael says:“It’s almost impossible to accomplish anything significant when you’re racing through an endless litany of tasks and emergencies. And yet, this is how many of us spend our days, our weeks, months, years, sometimes our entire lives.”Michael operated like this for years when he was an overworked and stressed executive at Thomas Nelson Publishers. Michael, now on the other side of this unsustainable and unhealthy work pattern, has cracked the code on a system of productivity and focus that is designed to help you avoid burnout in your business. Michael was tired of working harder and accomplishing less. It’s FOCUS that drives our businesses and our personal lives. In this episode, Michael shares the principles from his new book Free to Focus: A Total Productivity System to Achieve More by Doing Less , so we can accomplish what matters. The Free to Focus System:• [07:34] Productivity is really about freedom. Freedom is a BIG reason people get into business. The book covers four freedoms: The freedom to focus. We need sustained focus and concentration. The freedom to be present. This is the freedom to be 100% present with whoever you are with. The freedom to be spontaneous, and the freedom to do nothing.• [12:12] There are also three phases to Freedom to Focus. They are Stop, Cut, and Act. The first three chapters focus on Stop. First, you need to formulate a vision of a more productive future. Then evaluate the work you are doing using the freedom compass. And always rejuvenate and take time for self-care. Formulate, evaluate, and rejuvenate.• [14:22] Using the Freedom Compass: • True North is where passion and proficiency come together.• South is the drudgery zone. Things your not passionate about or proficient in.• East is the disinterest zone. Things you are good at but not passionate about.• West is the distraction zone. Things you enjoy doing but aren’t good at.• [18:11] Things on your freedom compass that you love and are good at are in your desire zone. This is where you should focus the bulk of your energy. Eliminate, automate, or delegate everything that’s not in the desire zone.• [30:41] Michael plays mythbuster to the objections that entrepreneurs have about delegation. Hiring a VA enables you to repurpose time for more valuable activities.• [35:46] Act also has three steps. They are consolidate, designate, and activate. To consolidate avoid context switching and batch activities.• [38:53] Designate is designing your year by identifying three goals for your quarter, week, and each day. Imagine how powerful your days would be if you accomplish three important things on a daily basis.• [43:00] Activate is about managing the interruptions. Check in before going into a deep work session, so you won’t be interrupted. Turn off notifications. Let technology serve you.• Subscribe & Review in iTunesAre you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes !Now if you’re feeling extra loving, I’d be really grateful if you left me a review over on iTunes , too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review , select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!Links mentioned in this episode:MIchael Hyatt Lead to Win Thomas Nelson #101: How to Intentionally Design the Life You Want with Michael Hyatt Achieve Conference Warren Buffett The Power of a Positive No BELAY Priority VA Your Best Year Ever Full Focus Planner Jason Fried Digital Minimalism Freedom App Free to Focus: A Total Productivity System to Achieve More by Doing Less Girl, Stop Apologizing
Listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/amy-porterfield-podcast/https://www.amyporterfield.com/2019/06/269/“Amy, can I still launch my course if I only have 500 people on my email list?” Ambitious course creators ask me variations of that question at least once a week.It’s easy for the size of your list to become one more excuse not to launch.My guest today is someone who had a successful launch with a list of 750 subscribers. Tarzan Kay has had not just one but three successful launches with a small list. In this episode, she shares her tips and strategies and walks us through her inspiring launch success.Tarzan is a launch strategist and email copywriting expert for online entrepreneurs and digital-course creators. Her specialty is fun-to-read, more-addictive-than-Game-of-Thrones copy for digital-course launches. In her own business, she uses my special webinar framework —shout out to my Digital Course Academy members! In fact, she’s used it over and over to sell her own courses, fill her private mastermind, and even had the occasional $100,000 month while working 30 hours per week and being the sole provider for her family of four. I know you’re going to love this episode . Tarzan’s tips are useful for anyone who wants to deepen their relationship with their list, big or small. • [14:33] Start thinking about how you can build relationships with individuals on your list, so they know that you’re real and that you are going to deliver for them.• [15:45] Launching takes courage. Those who are successful launch through the fear and keep doing it again and again.• [16:23] More than revenue comes out of a launch. You get opportunities to speak, be on podcasts, build relationships, partner, and more.• [20:12] Tarzan uses a tool called BombBomb to send personalized videos to people who were active on her webinars. She also puts their names on her whiteboard. Email your list weekly and start a conversation. You can even hop on calls with people from your list. • [26:50] Tarzan knows how to speak to the different personality types on her email list… and she breaks it down for us in Game of Thrones characters to make it easy to understand.• [32:17] All of your emails won’t appeal to everybody, but there is definitely a way to make them appeal to more than one group at once.• [35:44] The number of people replying to your email is a great metric to judge whether they liked it or not.• [37:01] A nurture sequence comes after a new subscriber has opted in to get your freebie. Put a lot of energy into showing them your personality.Click here to listen now!
Listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/amy-porterfield-podcast/https://www.amyporterfield.com/2019/05/265/Any Oprah fans out there? If you are a diehard Oprah fan like me, then you probably watched Season 25 of Oprah Behind the Scenes, and you probably remember Executive Producer Sheri Salata. She was also co-president of Harpo studios and OWN. I remember watching a scene from that special that showed Sheri waking up in the morning with her bulldogs getting ready to go to the Oprah show, and I thought how does she do it all?It turns out Sheri has a fascinating story. She had reached the heights of her business career when she decided to reinvent herself and find more balance in her life. She woke up and realized that a career of her dreams wasn’t enough. She set out to reinvent herself with a job and life that are one and live her life to the fullest.If you have ever felt stuck or in a rut, you will love Sheri’s story of reinvention and using happy as a compass. Sheri is the author of The Beautiful No , the owner of The Pillar Life , and co-host of The Sheri + Nancy Show . This is a powerful episode as Sheri shares her wit and wisdom in a way that only a true storyteller like Sheri can.[08:16] Sheri shares what her life was like as executive producer for Oprah before day one of life after Oprah.[11:13] Sheri had a great story for her book. She started in an entry level position for Oprah at the age of 35. This was the 3rd or 4th time she started over, and she reinvented herself again at age 56.[13:58] You don’t know your in a rut until you’re out of it. Forcing yourself to jump the track and breathe new air makes life more interesting.[16:28] Sheri had a dream come true career but not a dream come true life. She had to do a serious reckoning with the tenderness of hearts to get to the core of the kind of life she dreamed of.[19:44] At a Shamanic ceremony in the desert, Sheri learned that to start with a fresh page you have to let go and clear the slate.[24:05] Sheri and Nancy built a business around living and doing things for a better life and then reporting back about it.[28:01] Sheri switched her story about working out. She is a storyteller, so she told herself a new story that inspired her using words like power, flexibility, renewal, and recovery.[30:55] Awareness is everything. How not to make misery your compass. When happiness is your compass, you are keenly aware of what feels good. These are clues that your destination is lovely and wonderful.[36:58] The amazing story of how Sheri landed her job at Oprah. You don’t want to miss this story! It’s also the basis for the title of her book The Beautiful No.This episode is brought to you by LinkedIn:LinkedIn is the perfect platform to market your business. Marketing your business is all about reaching the right audience at the right time and connecting with them when your message resonates the most. So, if you want to target your customers where they’re engaging everyday and when they’re ready to make a decision, I want you to consider LinkedIn.In fact, four out of five customers who are on LinkedIn are decision makers at their companies. You can see some incredible traction with your LinkedIn ads. If you want to redeem a free $100 dollar LinkedIn ad credit and launch your first campaign on LinkedIn go to LinkedIn.com/Amy .Subscribe & Review in iTunesAre you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes !Now if you’re feeling extra loving, I’d be really grateful if you left me a review over on iTunes , too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review , select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!Links mentioned in this episode:Season 25: Oprah Behind The Scenes The Beautiful No: And Other Tales of Trial, Transcendence, and Transformation The Sheri + Nancy Show $100 LinkedIn Ad Credit Jennifer Rudolph Walsh on LinkedIn Karen Rinaldi EP 85 We’re Going Keto-Green™ The Pillar Life
Listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/amy-porterfield-podcast/https://www.amyporterfield.com/2019/05/263/You want people ready to buy when you launch your course, but how do you do that? This episode will explain exactly how to be intentional before your launch, so that your customers will be ready to buy when you are ready to sell. You need to start the relationship building early, because people buy from those that they know, like, and trust. I am going to share a powerful marketing strategy that you can use to seed the idea of your course before it is ever launched.You will be priming the pump in a transparent and authentic way that makes people hungry for what you have to offer. I’m going to give you three powerful tips that you can intentionally use to get your buyers ready and excited to buy from you when you launch. This mini lesson will give you actionable ways to talk about your course in a natural way that doesn’t sound salesy and gets people excited about what you are offering.[06:49] The best way to hit your goals during your launch is to be incredibly intentional before your launch. You want to position yourself as your audience’s guide, so they recognize you as their go-to source. This priming period is all about how you show up for your audience.[10:33] Use stories about your journey or your students journey to seed your course. This will make the struggles more real and tangible. Think about your students and where were they, what did they struggle with, what held them back, and what helped them move forward. Understand the difference between a story and a testimonial and use both of them.[15:59] Talk about specific lessons, formulas, frameworks, or strategies that are in your course. I created a framework and then showed how it came to life with a step-by-step of a webinar that made me over three million dollars in one launch. Give names to your lessons and formulas.[20:03] Create exclusivity. You want your non-students to want to be part of your special insider community. Shout outs are a great way to share that you have something special. When people see you talking about it, they want to be part of it. Do it in a loving mindful way.[22:47] Don’t be afraid to talk about your course multiple times in multiple ways. Weaving your product into the conversation naturally never sounds salesy. In order to make the seeding strategy work, you have to launch when you say you are going to launch. This episode is brought to you by my Free Masterclass all about list building. One of the ways that you can be incredibly intentional when you aren’t launching is to build your email list every single day.The energy of your business is directly tied to the strength of your email list, and so that’s why you hear me talk about list building so much on my podcast, in my Facebook lives, and in my private Facebook groups and in all my courses. List building is essential to the growth of your online business. Get my Free List Building Masterclass .Links mentioned in this episode:Free List Building Masterclass
Listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/amy-porterfield-podcast/https://www.amyporterfield.com/2019/10/283/I know it might sound cliché, but I made a promise this year to be more vulnerable. To show you more of the “real” me. So for this week’s podcast episode, I’m doing something a little different and sharing a twice daily check-in for a full 7 days.I hope that this lets you in on a few things. For one, I want you to know what a 7-figure course creator does in a week. You’ll hear it all; what I focus on, what I struggle with, and how I handle all of it.I can’t promise it’ll be quite as engrossing as The Bachelor but if you’re anything like me, seeing into other people’s worlds is always a treat.If you’ve ever wondered how I set up my week and spend my days, you’ll love this #nofilter episode where I share it all, including: • Honest conversations Hobie and I have had recently that have been a little tough • The new piece of exercise equipment I’m obsessed with • The challenge the whole team is doing to be more intentional about what we do in a day, how we use our time, create morning rituals, and make extra time for what matters most• Why I started having a weekly date with my mom 3 • What it’s like going from a team of 3 to 10 full-time employees (and the essential books every single new hire gets) • How the team operates for maximum efficiency (and how I really feel about meetings)• The inside scoop on my weight loss journey Here’s where you’ll find some of the highlights: • [02:07] Sunday evening… weekly preview using the Full Focus Planner. This is about what the upcoming week will look like and what did and didn’t work from the previous week. Be intentional about how you structure your day. • [07:32] Monday morning check-in. Morning walk with Scout and fiction audiobook. I also prepared for my FB Live session tomorrow. Phone call with team member. Recorded podcast ads. Hobie’s love language is quality time, so I have coffee with him from 8:30 to 9:00.• [13:33] Now I’m going to work on the quiz and then a team kick-off call. This is a one hour call with the entire team about what it looks like to launch digital course academy. Theme: We are master troubleshooters. • [30:36] I do video on Tuesdays. Instagram story about launch. Facebook Live as part of DCA prelaunch. I also have a DCA affiliate Facebook Live. I don’t workout on video day. I do get a blow out. • [41:38] Wednesday is podcast batching day. I’m doing 3 podcasts today, and some interviews as I grow my team. I also share my hiring process and the book bundle that I send to new hires.• [01:10:41] Thursday evening. I’m back from acupuncture. When I make mistakes that create stress, I know it’s time to fix the system. • [01:15:44] Friday… Call at 7:00 am with weight-loss coach. Today, I’m recording the outcome videos for the DCA quiz. Then I fly to Portland, Oregon.• [01:25:50] On Saturday I met with my friend Mike Pacchione to work on presentation content. I hope you enjoyed the week with me.
Listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/amy-porterfield-podcast/https://www.amyporterfield.com/2020/06/318/I’m so excited for my guest today, Diversity, Equality, and Inclusion Consultant, Erica Courdae .Erica has dedicated her life to expanding how others interact with the world through powerful conversations. Her work as an entrepreneur and coach has taken her across the country, onto stages, and into communities as a key speaker and educator. Erica brought some serious honesty and truth to this interview and shared so much eye-opening insight around…• How to show up as an imperfect ally• The power of listening and apologizing over defending and deflecting• Tone-policing and why it’s harmful to the BLM movement• How to diversify your business and adjust your values to support equality and inclusion• And so much more.This episode is a very public, “behind-the-scenes” look into my beginnings of allyship and I invite all my listeners to keep me accountable as I continue this journey.Rate, Review, & Subscribe on Apple Podcasts‘I love Amy and Online Marketing Made Easy.’